On the first day of the global launch for the iPhone 15, the restore store began selling the latest smartphones, aligning with early reports circulating on the Telegram channel Lobushkin Molnit. The initial wave of customers had access to the new devices, signaling a timely rollout across markets and retailers that were prepared to meet demand as the product line debuted worldwide.
The iPhone 15 and iPhone 15 Plus come in a choice of five colours — pink, black, blue, yellow and green — with storage options of 128, 256 and 512 gigabytes. The starting price for the base iPhone 15 is set at 130 thousand rubles, while the Plus model is positioned at 140 thousand rubles, reflecting the incremental features and larger screen that accompany the Plus variant.
For enthusiasts seeking higher performance, the iPhone 15 Pro is available in configurations of 128, 256 and 512 gigabytes at pricing that begins around 160 thousand rubles. The flagship iPhone 15 Pro Max starts at 200 thousand rubles and offers a minimum of 256 gigabytes of storage, with 512 gigabytes and 1 terabyte options also offered. Both Pro models come in a quartet of Titanium finishes described as Beige, White, Blue and Black, underscoring Apple’s premium design language for this generation.
Although sales kicked off on September 22, delivery to buyers is scheduled to commence on September 30, as logistical arrangements ramp up to meet preorder demand and retail allocations across regions. This staggered approach reflects the global launch cadence while ensuring that customers who placed orders receive their devices as quickly as possible once stock arrives.
In the meantime, telecom and retail partners Beeline, M.Video-Eldorado and MTS committed to shipping new products to customers on September 23, while Megafon began distributing devices to those who purchased at launch on the same day the products were unveiled to the public. Preordered units were prioritized for dispatch, highlighting the importance of early commitments in securing first deliveries and reducing wait times for eager buyers.
Russia has not received official Apple shipments since February 2022, with current availability managed through parallel import channels that enable local access to the latest models. This route allows retailers to offer the iPhone 15 lineup through alternative supply chains, maintaining customers’ ability to obtain the newest devices despite broader geopolitical and logistical considerations. Earlier efforts included domestic assembly initiatives intended to improve supply resilience and reduce dependency on external supply lines, contributing to a broader strategy of local capabilities in the tech sector.