The hardware and electronics retailer has opened pre-orders for the new iPhone 16 lineup, giving early buyers the chance to be among the first to own the device once shipments begin.
As noted by Alexey Shubin, Vice President of Electronics at Inventive Retail Group, Apple technology enriches daily life for many customers, making routines smoother and more exciting.
He pointed out that while users within the Apple ecosystem will access all features of modern technology, the iPhone 16 remains a flagship product for the brand and continues to attract a devoted following, especially this year with the introduction of Apple Intelligence.
The standout feature of the iPhone 16 is the integration of Apple Intelligence powered by iOS 18.1. This update enables text and image creation, removal of unwanted elements from photos, and intuitive answers to user questions. The gallery and messaging features are enhanced so requests can surface photos quickly and messages can be summarized on demand.
Two smart buttons have been added along the device’s sidebar: camera controls and a configurable action button. The camera button launches the camera app to capture photos and videos, while the action button can be set to tasks like activating translation, starting a voice memo, turning on the flashlight, and more.
The iPhone 16 comes in screen sizes of 6.1 inches and 6.7 inches for the Plus model. The 16 Pro and 16 Pro Max push the display sizes further to 6.3 inches and 6.9 inches respectively.
Under the hood, the device features the new A18 chip and the A18 Pro variant for the Pro models, a three-nanometer processor that boosts performance by about one third over the iPhone 15 and improves graphics performance by around forty percent.
Color options for the iPhone 16 include classic white and black along with pastel blue and green and a vivid hot pink. The iPhone 16 Pro palette adds white, gray, black, and a new bronze shade.
Pricing for the iPhone 16 begins with the 128 GB model at 114,990 rubles, followed by the 256 GB version at 129,990 rubles and the 512 GB model at 159,990 rubles.
For the iPhone 16 Plus, the 128 GB version is priced at 134,990 rubles, the 256 GB at 149,990 rubles, and the 512 GB at 179,990 rubles.
The iPhone 16 Pro is listed as 154,990 rubles for 128 GB, 169,990 rubles for 256 GB, 199,990 rubles for 512 GB, and 229,990 rubles for 1 TB.
In the Pro Max range, the 256 GB model is priced at 194,990 rubles, the 512 GB at 224,990 rubles, and the 1 TB at 254,990 rubles.
Every device sold through the restore network is an original product and carries a conformity certificate. Buyers can verify authenticity independently using the IMEI number on the official Apple site.
Interested shoppers will also have the opportunity to test the new iPhone in restore stores starting September 24.
Attribution: Apple press materials and Inventive Retail Group communications indicate these details were shared with the public for pre-orders and in-store trials.