In October 2020, Apple introduced the iPhone 12, and recent reports from Hi-Tech Mail.Ru indicate that the price in Russia has declined by about a quarter. This notable drop makes the device more accessible to a broader audience, especially for shoppers monitoring budget-friendly options in the market today.
At launch, the iPhone 12 carried a price tag of 80,000 rubles. In current Russian online retail, the bottom-line figure for the base model has fallen to below 60,000 rubles. That shift represents roughly a 25% decrease from the original price, a change that stands out in the current mobile landscape and can influence buying decisions for many consumers who are balancing features with cost.
The iPhone 12’s core specifications include a 6.1-inch OLED display with a 60Hz refresh rate, a dual-camera system of 12 megapixels, the A14 Bionic processor, and 4GB of RAM. These elements together deliver solid performance for everyday tasks, gaming, photography, and media consumption, even as newer models have entered the market.
Despite its enduring relevance, the design of the iPhone 12 carries a visibly wider notch and a relatively modest storage option in the entry-level variant, which comes with 64GB. The device will reach its third birthday this autumn, yet Apple continues to support it with software updates, signaling the company’s commitment to extending the usable life of older hardware alongside its newer releases. The promise of upcoming iOS updates, including iOS 17, contributes to the phone’s ongoing appeal for users who value longevity and security updates in their devices.
Meanwhile, consumers looking at more recent options will encounter the iPhone 13 in the current market, where prices typically hover around 68,000 to 70,000 rubles in Russia. The presence of this newer model provides a comparative benchmark for those weighing features, performance, and price differences between generations when shopping in the region.
There has also been discussion about several iPhone models in Russia that appear to help stabilize prices and limit rapid increases. This context helps buyers understand how model availability and market dynamics interact with overall pricing trends, especially in a period of evolving consumer demand and competitive pressure in the smartphone segment. [Hi-Tech Mail.Ru]