CD Projekt Red chief executive officer Adam Kiczynski has repeatedly emphasized a clear stance amid ongoing market chatter about potential consolidation in the video game industry. Speaking during a conference call discussing first-quarter results, he reiterated the company’s position: CD Projekt is not on the market, nor is there any plan to change the company’s ownership structure. This reiteration came in response to persistent rumors linking the Polish developer to a possible acquisition by a major technology or entertainment conglomerate. The comments, which he framed as a long-standing certainty, were reported by Reuters and cited by several financial outlets as market participants weighed the implications of such a deal for CD Projekt Red and its shareholders (Reuters).
In the wake of those rumors, attention shifted to the company’s strategic priorities. CD Projekt Red has built a reputation around flagship franchises such as The Witcher and Cyberpunk 2077, and leadership underscored a commitment to maintaining creative independence and strategic autonomy. The leadership argued that independence supports a long-term vision in which the studio can steer its own development roadmap, align with its own creative and financial priorities, and pursue a path that best serves its audience without external pressure. The company’s public statements stressed that rumors should not be mistaken for intent, and that the team remains focused on its current slate of projects and future plans (Reuters).
Meanwhile, the industry has been watching how CD Projekt Red plans to evolve after a period of reduced product cadence. With two years passing since a major release, investors and fans alike awaited upcoming announcements that could signal a renewed period of activity. One area of particular interest is how the studio intends to capitalize on its existing IP portfolio while exploring new concepts and technological innovations. In this context, a forthcoming update or expansion for Cyberpunk 2077 has been a focal point of speculation. While many fans recall the momentum generated by earlier expansions and free updates, the company has signaled it will share concrete details within its own preferred timeline, keeping expectations aligned with the quality standards that have characterized its releases to date (Reuters).
On related industry developments, local and international media coverage has occasionally highlighted regional nuances in game localization and voice work. It was previously reported that the Cyberpunk 2077 expansion Phantom Liberty would forgo certain language options, a detail that sparked discussion among players and voice actors. Statements from the involved talent indicated that specific localization choices were made to reflect the creative direction of the project. As with other updates, fans were advised to await official releases and patch notes for definitive information about language options and accessibility features. This topic underscores how narrative investments and localization decisions can shape player reception across diverse markets, including Canada and the United States, where audiences are highly engaged with CD Projekt Red’s catalogs and future plans (as reported by industry observers).