Japanese fashion label SuperGroupies has unveiled a new line of clothing and accessories inspired by the outfits worn by characters in FromSoftware’s Bloodborne. The collection, first reported by Siliconera, highlights a careful blend of game lore and wearable design for fans who want to carry a piece of Yharnam into their daily life.
The lineup features a Hunter-inspired jacket and bag, both adorned with the runes of Caril, as well as a matching watch and a purse reflecting Lady Mary’s accessory from the Astral Clock Tower. A long scarf evokes the Baby cloak seen in the Hunter’s Dream, completing a cohesive capsule that captures the game’s dark Victorian atmosphere while remaining practical for real-world wear.
Pre-orders are open now for all items. The Hunter’s jacket retails at 270 USD, with bags priced at 150 USD each and wallets at 140 USD apiece. The watches carry a 270 USD tag, and the Baby cloak-inspired scarf is listed at 130 USD. Currency conversions in the original notice placed these prices in a rough range of tens of thousands of rubles, reflecting the strong global demand for Bloodborne-inspired merchandise.
This announcement marks the second Bloodborne collection from SuperGroupies. The brand first released a Bloodborne line in 2020, illustrating a continuing interest among collectors and fashion enthusiasts in game-inspired apparel. The Bloodborne franchise is an action role-playing game set in a shadowy Victorian fantasy world. Originally released in 2014, the game is currently a PlayStation-exclusive title, offering a richly atmospheric setting that blends gothic aesthetics with challenging gameplay. The line between game lore and wearable design is growing stronger as more studios push into cross-media collaborations.
Sony has previously discussed new hardware timelines and device launches around PlayStation 5, reflecting how the ecosystem continues to evolve alongside classic titles like Bloodborne. These cross-promotions demonstrate how fans seek tangible connections to their favorite worlds through fashion and accessories that honor the games while fitting into modern wardrobes.