The American tech giant Apple is weighing a potential price adjustment for the upcoming iPhone 15 lineup in response to softer sales of the current iPhone 14 family, especially the larger Plus model. This sentiment has appeared in industry chatter as reported by Macworld.
Insider commentary points to a possible substantial price drop for the iPhone 15 Plus, with rumors suggesting a cut of as much as 900 dollars compared with the prior generation. The tipster, identified online as Yyeux1122, has previously touted accurate details about the iPhone 14 Pro’s pricing, chip choices, and color options.
Journalists note that Apple may have considered shelving the iPhone 15 Plus due to weak performance of its predecessor. Yet the company continues to develop its product roadmap for the coming years, making a complete cancellation unlikely after just one year on the market.
Specifics from the insider do not outline Apple’s exact discount plan. Macworld speculated that any price reduction could apply across the entire line by about 100 dollars, arguing that such a move would meaningfully influence buyer decisions.
Based on unofficial information, the iPhone 15 Plus could land around 800 dollars, while the entry level iPhone 15 might be offered at about 700 dollars. Apple has faced challenges with smaller smartphones in the past, and the Plus variant was introduced to fill that space after the iPhone mini.
Earlier reports indicated that the iPhone 15 lineup would transition to faster internal components by adopting the A17 chip built on a 3 nanometer process, marking a first for Apple in such production. This potential technological upgrade sits alongside the pricing discussions as Apple positions the new models for the market in the United States and Canada. [Citation: Macworld]