Apple reportedly faces a challenge with the slower sales of the iPhone 14 Plus and is evaluating how to introduce a base model with a larger screen in the iPhone 15 lineup. This information comes from a MacRumors report that cites an insider known as yeux1122.
According to yeux1122, Apple is weighing two strategic paths. The first would push to extend the gap between the standard iPhone and the Pro models, intensifying the feature difference and price segmentation. The second option would lower the price of the iPhone 15 Plus relative to the iPhone 14 Plus to make a bigger-screen base model more appealing to buyers.
MacRumors suggests that, in the second scenario, the iPhone 15 Plus could see a price cut of about $100, targeting a $799 price point. Journalists also note that to prevent the base iPhone 15 from cannibalizing Plus sales, Apple might need to adjust the price of the standard model as well.
MacRumors cautions that while yeux1122’s claims align with some observations from another prominent analyst, Ming-Chi Kuo, insider information should be treated with skepticism. History shows that yeux1122 has provided both accurate and erroneous details about Apple’s plans in the past.
Previously, socialbites.ca explored the reasons behind the underperformance of iPhone 14 Plus sales, highlighting market expectations, pricing dynamics, and consumer preference for larger screen experiences in the flagship range. This context adds perspective to the ongoing discussion about potential pricing and product strategy for a larger-screen base model in the iPhone 15 family. [Citation: MacRumors, Ming-Chi Kuo, socialbites.ca]