The total bill for Apple Vision Pro, including both components and assembly, stands at 1,542 US dollars. When converted at the February 26, 2024 rate, this sum equates to about 143.5 thousand rubles. This breakdown comes from a detailed Omdia study cited by AppleInsider, offering a granular view of how the headset’s manufacturing costs stack up against its retail price.
Among all parts, the most high‑value element is the microLED display pair. Each Vision Pro unit relies on two microLED panels that together carry a cost around 456 dollars, roughly 42.5 thousand rubles. Omdia’s findings indicate that Apple allocates more money to the display subsystem than to the rest of the headset’s computing platform, which combines the M2 processor with Apple’s R1 image signal processor and other supporting hardware.
In a broader context, AppleInsider notes that the production cost for Vision Pro exceeds the sticker price of several competing headsets in the market. For instance, Meta Quest Pro, a mixed reality headset from Meta, is currently marketed in the United States at 999 dollars, which is about 93 thousand rubles, after adjustments for exchange rates. The device originally carried a higher price tag of 1,499 dollars (around 140 thousand rubles) when it first launched, illustrating a notable gap between production cost, feature set, and consumer pricing in this segment.
Vision Pro officially entered retail on February 2, 2024, with a list price of 3,499 dollars, approximately 325.5 thousand rubles. The price positioning signals a premium tier itself, with about 44 percent of the retail cost representing the measured manufacturing and supply chain outlays that the model carries, independent of distribution margins or marketing investments. The decision to price at this level aligns with Apple’s strategy of signaling high-end positioning for an immersive mixed reality experience that bundles hardware, software, and a curated ecosystem.
Earlier commentary suggested Apple is exploring a broader home ecosystem strategy, hinting at a hybrid device concept that could integrate with existing product families such as a popular tablet line and a smart speaker system. This potential direction underscores a trend toward expanding the role of spatial computing within domestic environments, where users might rely on a single family of devices to handle entertainment, productivity, and interactive experiences across multiple rooms and settings.