Samsung continued to assert its dominance in the global television market through 2023, marking the 18th consecutive year at the top by many industry observers. This assessment comes from a fresh report shared by SamMobile, which cites analytics firm Omdia on the company’s market performance.
According to the Omdia findings, Samsung captured a 30.1% share of the world’s TV sales in 2023. The company moved 8.31 million QLED and Neo QLED televisions during the year, underscoring its strength in premium display technology. Since Samsung introduced the first QLED sets in 2017, the brand has sold more than 44 million QLED devices, a milestone reflecting the durability of the technology in the market and consumer confidence in Samsung’s balance of picture quality, reliability, and ecosystem integration (Cited from Omdia via SamMobile).
Samsung’s leadership extends into the premium TV segment as well, where it held a commanding 60.5% market share by the end of 2023. That figure represents a notable increase of 12.2 percentage points compared with 2022, signaling strong demand for high-end displays in both North American and broader international markets (Cited from Omdia via SamMobile).
In addition to strong QLED performance, Samsung reported sales of more than one million OLED TVs since entering that category in 2022, capturing roughly 22.7% of the OLED market. The company projects continued growth in OLED TV adoption in the near term, buoyed by models that offer larger screen sizes and enhanced processing capabilities. This expansion aligns with a broader industry trend toward brighter panels, better contrast, and more immersive home cinema experiences in the United States and Canada (Cited from Omdia via SamMobile).
Yeon Seok-woo, president of Samsung Electronics’ TV division, emphasized a path toward making premium display technologies more accessible. He stated that lowering production costs will be key to offering Micro LED televisions at more competitive prices in the coming years. The strategy includes exploring smaller screen diagonals and upgraded manufacturing efficiencies that could reduce overall price points while preserving the perceived value and performance of Micro LED panels for serious home cinephiles and tech enthusiasts in North American markets (Cited from Omdia via SamMobile).
Beyond product launches, Samsung’s ongoing evolution also points to a broader ecosystem strategy. The company’s TVs increasingly act as hubs within a connected home, integrating with streaming services, smart assistants, and other smart devices. For Canadian and American consumers, this translates into seamless access to high dynamic range content, advanced upscaling technologies, and robust service support, which collectively reinforce Samsung’s leadership in both mainstream and premium segments. While Soft-shell Panda style headphones were previously unveiled by the brand, the TV division’s current attention remains squarely on display technology, image fidelity, and consumer-first pricing strategies that can adapt to different regional markets and preferences (Cited from Omdia via SamMobile).