Apple is gearing up for two major events in the coming months, with plans to unveil the iPhone 15 lineup, a refreshed Apple Watch family, and new Macintosh computers. The briefing comes from Bloomberg and notes input from journalist Mark Gurman, underscoring Apple’s cadence of new hardware launches timed for September and October.
The first fall presentation is scheduled for September 12 and will spotlight the entire iPhone 15 family, including the standard iPhone 15, the larger Plus variant, and the Pro and Pro Max editions. Alongside the phones, Apple is expected to introduce a new iteration of the Apple Watch, the Series 9, along with a second-generation rugged model of the Apple Watch Ultra. Pre-orders for these devices are anticipated to begin September 15, with availability slated for September 22. This cadence aligns with Apple’s typical fall hardware refresh, offering customers a window to reserve and then receive the latest technology soon after the reveal.
The event itself is described as a pre-recorded online broadcast, a format Apple has employed frequently to reach global audiences efficiently. Following the presentation, invited journalists and technology bloggers will have the opportunity to get hands-on experience with the new gadgets at Apple’s headquarters, a move that helps generate rapid, real-world coverage and hands-on impressions that can ripple through social media and tech media feeds.
Looking ahead to October, Apple is anticipated to share details about its first Macs powered by the proprietary Apple M3 processor. It remains unclear whether Apple will dedicate an entire formal event to this launch or issue the news via a press release on the company’s website. Either approach would reflect Apple’s continued strategy of staggered, milestone-driven product reveals intended to sustain momentum and maintain visibility across consumer and professional segments.
Earlier reporting also touched on the potential capabilities of the 2024 iPad Pro, which was expected to feature an M3 processor and an OLED display. While plans can evolve, those early signals provided a roadmap for Apple’s broader trajectory in the tablet market, complementing the company’s broader push into faster, more energy-efficient silicon and higher-quality displays across its lineup.