Rumors point to Apple unveiling a fresh trio of devices in late March 2024, including new iPad Air and iPad Pro models, alongside a refreshed MacBook Air. The predictions come from industry watchers who cite a Power On newsletter by Bloomberg’s Mark Gurman, a trusted source for insider-style rumors and supply-chain chatter.
The iPad Air lineup is expected to gain a larger, 12.9-inch display on one model, while maintaining a refreshed 10.9-inch version on another. Across the family, Apple is anticipated to equip the devices with its M2 chip to boost performance, particularly for multi-tasking, photo and video editing, and gaming workloads. Visual changes to the exterior are not anticipated to be a focal point for these updates, suggesting a continued, familiar design language that fans already recognize. This approach would emphasize performance gains and display improvements over dramatic chassis redesigns. This sentiment aligns with industry whispers and the typical product cadence Apple pursues for its mid-cycle refreshes. (Source attribution: Bloomberg via Power On.)
For the iPad Pro line, the next 11-inch and 13-inch models are expected to be the first iPads to adopt OLED displays. OLED technology would deliver brighter panels, deeper blacks, richer color accuracy, higher contrast ratios, and reduced power consumption compared with current LCD-based Pro models. Early discussions suggest the OLED transition could enhance on-screen experiences for creative professionals and power users who rely on accurate color reproduction during photo and video work, as well as for general multimedia consumption. (Source attribution: Bloomberg via Power On.)
Turning to the MacBook Air, the 13-inch and 15-inch variants, which were released with a staggered timeline due to supply chain delays, are anticipated to be updated together in this upcoming March cycle. The headline feature is expected to be the introduction of Apple’s M3 processor, signaling a shift toward greater CPU and GPU performance, improved energy efficiency, and better overall system responsiveness for demanding tasks such as compiling code, running virtual machines, and editing high-resolution media. The design is likely to retain the slim, portable aesthetic that defines the line, with internal enhancements driving the real-world upgrades users will notice in daily use. (Source attribution: Bloomberg via Power On.)
A separate regulatory note involves Apple’s interaction with European Union rules about app distribution. Recent reporting indicates that Apple managed to influence the EU process in a way that paused or delayed the application of certain app-download requirements to iPad devices, illustrating the ongoing interplay between technology companies and regulatory frameworks in North America and Europe. (Source attribution: Bloomberg via Power On.)