Apple reportedly gears up to launch four new iPad Pro models in 2024
Apple appears poised to refresh its tablet lineup with four upcoming iPad Pro models that Bloomberg says could help tilt a market that has seen tablet demand soften. The devices reportedly carry internal codenames J717, J718, J720, and J721 and are expected to come in screen sizes of 11 inches and 13 inches. The anticipated release window is 2024.
Bloomberg notes that the new iPad Pros will adopt Apple’s latest M3 system on a chip, marking a move toward the most advanced processing platform yet for the iPad line. In addition, these tablets are described as the first iPad Pros to feature an OLED display, which is expected to deliver improved brightness, deeper blacks, and more accurate color reproduction. The comparison point given is the iPhone X display introduced in 2017, suggesting a significant visual upgrade for iPad users.
Industry chatter also highlights an upgraded Magic Keyboard accessory for the new iPad Pro lineup. Early speculation suggests the accessory could bring a larger trackpad and compatibility enhancements that make the device feel more like a compact MacBook. For many users, the expanded trackpad area would address long-standing feedback on the current Magic Keyboard experience.
Bloomberg also projects that the new iPad Pro releases could lift tablet sales, a category that has not been contributing as much profit for Apple as other devices. The expected performance uplift would come from a combination of stronger processing power, improved display technology, and a more laptop-like user experience that appeals to professionals and power users who rely on mobility and versatility.
The reports indicate that Apple historically reserves major product announcements for periods when the company seeks to strengthen its stake in key segments. While the details remain rumors until Apple confirms them, the pattern mirrors prior launches where hardware upgrades align with broader software and ecosystem improvements. The move toward OLED displays across a larger iPad footprint would represent a notable step in Apple’s plan to unify its high-end devices under a common design language and performance benchmark.
Analysts frequently note that breakthroughs in chip design and display technology can yield meaningful advantages in multitasking, graphics performance, and battery efficiency. If the J717 through J721 devices deliver on these promises, they could broaden the iPad’s appeal in both professional and creative workflows, where screen real estate and input precision have a direct impact on productivity. The proposed advancements also raise questions about how Apple will balance thickness, heat management, and battery life in a premium tablet line that targets both creative professionals and mainstream users.
As the rumor cycle continues, observers will be watching how Apple positions these devices within its broader ecosystem, including accessories, software optimizations, and potential feature parity with other Silicon Valley products. The anticipated 2024 launch window suggests a coordinated effort to refresh the product family ahead of a competitive holiday season, while also signaling Apple’s commitment to evolving its tablet strategy in tandem with the needs of users who increasingly treat tablets as primary or supplementary computing devices.
In the end, the coming generation of iPad Pros could redefine what a tablet can be in terms of performance, display quality, and keyboard-centric usability. If Bloomberg’s expectations come to fruition, Apple may deliver a more capable and versatile device that resonates with professionals, students, and creators seeking a portable solution with laptop-like potential.
Sources: Bloomberg reports on codename details and product expectations for the new iPad Pro lineup, including screen sizes, M3 integration, OLED display considerations, and an upgraded Magic Keyboard accessory. (Bloomberg)