Apple has resumed advertising on Twitter, a move confirmed by Elon Musk, the head of the social network. Musk highlighted that Apple remains Twitter’s largest advertiser, underscoring the brand’s significant role in the platform’s revenue stream. This reversal follows a period of public friction, during which Apple signaled a possible halt to its promotional spending on the service and threatened to pull the app from the App Store. Musk criticized the tech giant for what he described as a stance against free speech in the United States, amplifying concern over how platform policies intersect with corporate advertising choices.
Subsequently, Apple executives met with Twitter’s leadership, including discussions with Tim Cook, the CEO of Apple. After those conversations, Musk stated that the earlier misunderstandings about Twitter’s potential removal from the App Store had been resolved, and the companies could pursue their shared goals with a clearer path forward. The episode highlighted how large tech firms navigate public rhetoric, corporate policy, and the practical realities of app distribution and monetization in a highly interconnected digital ecosystem.
Separately, there was a noted dispute involving Coinbase Wallet and the App Store. Coinbase Wallet developers reported that a new version of their app would not be released while Apple maintained its 30 percent transaction fee through its payment system. The dispute centers on how in-app purchases and digital asset transactions are handled within iOS, and it reflects broader conversations about fair compensation, platform fees, and developer leverage in a highly regulated and rapidly evolving fintech space. The situation illustrates the ongoing tension between app marketplaces and developers who rely on those marketplaces to reach users, as well as the broader implications for users who depend on wallet functionality for digital assets.