Global prices for iPhone and several other Apple devices are expected to rise by about 12 percent, with Russia seeing an even larger increase near 20 percent. This information is provided by Eldar Murtazin, the lead analyst at the Mobile Research Group, as reported by RIA News.
Murtazin notes that the primary driver behind the planned price adjustments is the ongoing instability in the world economy, which elevates costs for components and production.
According to the analyst, the previous year showed an average price increase around 12 percent in U.S. dollars and higher in euros. For 2023, he indicates a similar trend, with anticipated increases of roughly 12 to 13 percent, varying by market. Some regions may see a bit more, others a bit less, he explains.
He adds that the situation in Russia is likely to worsen due to volatility in the ruble. He predicts that foreign exchange movements will amplify price growth in the Russian market to an average of about 20 percent.
Based on multiple leaks, Apple is expected to keep the base prices for the iPhone 15 and the 15 Plus stable, while the iPhone 15 Pro and 15 Pro Max could climb by around one hundred to two hundred dollars. In addition, some insiders believe that tensions between the United States and China might contribute to higher pricing for Apple devices overall.
There had been forecasts suggesting that older iPhone models might see price reductions, but industry chatter points to continued upward pressure on new models as supply chains adjust to current conditions.
For consumers in Canada and the United States, these anticipated shifts mean evaluating value across storage options, feature sets, and regional promotions. Buyers are advised to consider the total cost of ownership, including potential taxes, carrier plans, and trade-in opportunities as part of an informed purchasing decision. This ongoing pricing scenario underscores the importance of monitoring official Apple announcements and trusted market analyses for the latest figures and timelines. Market insights from Eldar Murtazin, Mobile Research Group