A social media user on X (formerly Twitter) using the handle Lorevfx has confessed to fabricating a counterfeit postcard that claimed Apple would announce its September 10 event. The incident was first reported by iXBT, tracking the timeline of the hoax and the quick spread of the claim across online communities.
“For fun, I whipped up a leaked invite to an upcoming Apple event in less than ten minutes using Figma and an AI-generated texture, then sent it to the person who leaks information because I was curious about the reaction,” Lorevfx explained to reporters. The admission underscores how easily digital tools can produce convincing-looking materials that can mislead audiences before any official confirmation is released.
In parallel, Lorevfx released chat transcripts suggesting that another online figure, Majin Bu, had circulated false details about the event and later discussed the anticipated product reveal. This individual had already built a reputation in certain online circles, making the subsequent claims more compelling to the curious audience. The release of these messages appears to have amplified the perception of a genuine leak, even though the origin and authenticity of the information remained doubtful to many observers.
According to Lorevfx, the leak was never intended to generate headline coverage from major media outlets; rather, it was a spontaneous experiment in social media dynamics and the way information can propagate when unchecked. Apple has not issued a formal comment about the date of its fall presentation, and at the time of writing, no official confirmation has been published. Industry watchers expect Apple to make an official statement by late August, which is the window many analysts point to for a definitive schedule before the event unfolds.
Industry speculation about the September event centers on the anticipated launch of the iPhone 16 family, along with a slate of other new devices and potential software updates. The focus on a new generation of iPhone models remains a staple of the annual cycle, drawing attention to design changes, camera enhancements, processing power, and battery efficiency. Analysts in North America — including observers in Canada and the United States — monitor supply chains, manufacturing locations, and regional outcomes that could influence pricing and availability in these markets.
Earlier reporting noted that the iPhone 16 Pro could be the first flagship device from Apple to carry production realized in India, signaling a continued diversification of manufacturing footprint. This shift would align with broader industry trends toward regionalized assembly that seeks to balance cost, logistics, and risk management. For consumers and investors alike, such developments often influence expectations around product availability, release timing, and post-launch support across North American retailers and carriers.