Apple rolled out a fresh line of accessories for the Apple Watch and iPhone, highlighted by a broader color story and updated material options. The news comes from coverage of Apple’s official site, as cited by The MacRumors publication. The move signals Apple’s ongoing push to offer more personalization choices for wearables and phones alike, with color and design taking center stage in this season’s refresh.
In the MagSafe for iPhone lineup, silicone cases have gained a richer palette. New hues include Soft Mint, Sunshine, Light Blue, in addition to Pink and Blue. This expansion mirrors Apple’s strategy of giving users more ways to coordinate their devices with their personal style while maintaining the practical protection silicone provides. The color expansion is particularly appealing to those who want their iPhone to echo their everyday mood or wardrobe, making a subtle, stylish statement without sacrificing grip or durability.
Equally notable is the update to the Apple Watch silicone straps. Raspberry and Ocean Blue join the existing selection, expanding the options for a cohesive accessory set that pairs well with the new iPhone cases. The broader color range helps wearers mix and match straps with various watch faces and bands, enabling a more expressive, customizable look for daily wear, workouts, and special occasions alike.
Beyond the standard bands, Apple has refreshed other bracelet families as well. The Sport Band now appears in Soft Mint, Sunshine, and Light Blue, while the Braided Solo Loop gains new color options in Sunshine, Light Blue, and Raspberry. The Solo Loop adds Pink, Soft Mint, and Ocean Blue to the lineup, giving customers a wider spectrum to choose from when building a complete ensemble around their device. Hermes collections do not lag behind here either; Toile H, Twill Jump, and Kilim lines have been updated with two to four new colorways, expanding the luxury options for Apple watchers and fashion enthusiasts seeking refined, conversation-starting accessories.
All of these accessories are currently available for purchase on Apple’s official website in the United States, with prices spanning from 50 dollars to 350 dollars. Those figures translate to roughly 4.6 thousand to 32 thousand rubles at the March 4, 2024 exchange rate, reflecting currency fluctuations that impact international buyers. For shoppers in Canada and other regions, availability follows Apple’s regional storefronts, with similar color stories and price bands adapted to local currencies and duties. This ensures that whether a consumer is seeking subtle everyday tones or bold, fashion-forward hues, there are numerous options to tailor devices to personal taste and lifestyle needs. Apple’s ecosystem continues to emphasize seamless integration between hardware and accessories, making these color updates a practical extension of ongoing product personalization.
In related news, Apple also introduced new laptops prior to these accessory announcements, underscoring a broader refresh cycle across its hardware lineup. While the latest notebook models were highlighted elsewhere, the accessory update complements the overall strategy of keeping current devices attractive and up to date for an audience that values both performance and appearance. Source reporting attributes these findings to Apple’s official communications, as summarized by The MacRumors coverage and corroborated by product listings on the official site.