This year, the demand for digital devices in the last week before March 8 was higher than last year, as well as before February 14 and 23 of this year. At the same time, according to MTS research presented by socialbites.ca, Apple equipment was not included in the ranking of popular products for the first time.
Thus, while the increase in sales compared to the February holiday ranged between 20 and 35 percent, there was a 38 percent increase in sales compared to March 8, 2023. In general, consumers buy electronics more frequently during the holidays; From February 1 to March 4, sales increased by 49% compared to the same period last year.
While wireless headphones were the best sellers as of March 8, the most popular model was Huawei Freebuds SE 2.
Infinix, Xiaomi and Samsung smartphones were also included in the list of popular products. In this category, Russians are less likely to give Apple devices as gifts; Unlike last year, the brand was not among the best gifts.
International Women’s Day is celebrated every year on March 8 in many states and countries around the world. Since 1975, the holiday has been celebrated by UN member states.
Previously Apple presented New accessories for iPhone and Apple Watch.