The cost of components and assembly of the Apple Vision Pro mixed reality headset (mixed reality, MR – editor’s note) is 1,542 US dollars, which is approximately 143.5 thousand rubles at the exchange rate of February 26, 2024. With reference to a report by Omdia analytics company on this subject reports AppleInsider publication.
The most expensive component of Vision Pro is microLED displays: a pair of screens costs Apple $ 456 (about 42.5 thousand rubles). According to Omdia, Apple is spending more on displays than its entire MR headset computing platform, which includes the M2 and R1 chipsets.
In comparison, AppleInsider noted that the cost of the Vision Pro exceeds the retail cost of many competing devices. For example, the MR headset Meta (recognized as extremist and banned in Russia) Quest Pro is currently sold in the USA for $ 999 (93 thousand rubles) and initially cost $ 1499 (140 thousand rubles).
Apple Vision Pro went on sale on February 2, 2024. The retail price of the device was $ 3,499 (325.5 thousand rubles), that is, the cost accounted for 44%.
Previously AppearedHe said Apple is producing a hybrid device for the home, similar to the iPad and HomePod.