Large language models
Experts believe that next year will be the heyday of LLM (Large Language Model). Neural networks for deep learning, which use a wide variety of materials in a given language and have the ability to understand it and generate its own text, are already being actively introduced into business processes. This process will be even more active in 2024.
Support services will no longer be satisfied with written responses from chatbots, but will try to teach them how to conduct a real dialogue. Experts working in documentation writing will stop doing their work from scratch and switch to editing. The same will apply to simple solutions in the field of development: the raw version of the code or parts of it will be entrusted to the Master’s assistant. With to guess According to Forrester analysts, 10% of all operations of companies around the world will be carried out by digital assistants next year.
Personalization of user experience
As algorithmic advancements reach new heights as artificial intelligence advances, users will have access to a truly unique digital experience where everything is designed specifically for them. For example, if in 2023 ads were often targeted by segmented audiences, by 2024 such division will be a thing of the past. The individual portrait of the consumer will be drawn much more clearly, and their preferences will begin to be better understood.
It is possible that personalized content will be given a special place next year. Companies will stop trying to attract attention with methods that benefit many people and will move establishing one-on-one “communication”. Imagine: A unique poster advertising the upcoming sale at the market will be created for each individual.
At the same time, this type of excessive personalization brings with it some risks. Vadim Vinogradov, Dean of the Faculty of Law of the Higher School of Economics of the National Research University and member of ROCIT, expressed concern about the possible dangers of such a trend.
According to the expert, technology is developing and making the process of consuming digital products more individualized. The person receives not only the content, but also the content created specifically for him.
“Very interesting but also quite dangerous. To understand an individual user’s tastes and preferences, you need to learn as much as possible about him or her. For this, it is necessary to collect as much data as possible,” said Vadim Vinogradov.
And here the dean of the Higher School of Economics of the National Research University emphasized that it is important not to allow excesses and not to impose new uniqueness by force.
“Foreign platforms are still accused of violating privacy and surveillance, and if more information is needed for the needs of AI algorithms, this may not end well. “We know very well that the policy of Western IT giants is built on profit, so people can expect forced personalization of user experience,” he added.
import substitution
The IT sector in the country will increase the speed of the import substitution process. The number of Russian solutions replacing foreign analogues will gradually increase. The number of software and tools developed by foreign vendors is already several times less than a year ago. In 2024, the gradual abandonment of foreign products and the expansion of domestic product diversity will continue.
According to analysts at Strategy Partners, the volume of the Russian information technology market will increase from approximately 3.1 trillion rubles in 2023 to 3.5 trillion rubles in 2024, of which approximately 60% will consist of IT equipment, the rest – software and IT services. .
Market segments that were previously less developed than others will be characterized by faster growth rates this year. For example, industrial automation will advance rapidly and reactively. They will also be active to develop system software, office suites and DBMS (database management systems). It will be very interesting to see the fate of ROSA Linux and Aurora OS. Experts believe that domestic operating systems will show their worth this year and give foreign competitors a run for their money.
According to Artem Geller, managing partner of SMENA, expert in the Federation Council commission for the development of the information society, there is a high probability that parallel imports will decrease next year.
“The number of Russian technology products has increased significantly in the last two years and continues to grow rapidly. The domestic IT industry has demonstrated its self-sufficiency to the world. We have something to offer businesses and people,” said the expert.
Artem Geller believes that it will definitely not be possible to replace all foreign solutions so quickly and parallel imports will remain relevant for some more time.
“But everything shows that this will fall in 2024. “Especially considering the support the state gives to the technology sector,” said the expert.
Buying foreign equipment is already much more expensive, and if we are talking about IT equipment, it turns out that such purchases are also associated with long and logistically difficult deliveries. You will probably have to pay extra to import such equipment next year. must In case there are Russian analogues.
cloud technologies
Clouds will become an even more popular solution among players in the IT market. The Cloud-Native concept, which expresses easy scalability and portability of applications to various platforms, will become widespread.
Industry cloud platforms will continue to grow. Users will also increasingly use cloud services. Gartner predicts public cloud end user spending worldwide will grow It reached $678.8 billion, an increase of 20.4%.
The Russian cloud services market, which grows by 20-30 percent every year, will grow steadily in 2024. According to reports for 2023, many companies increased their budgets for cloud technologies. And it’s a must will be reflected About the overall picture of the IT industry.