Cloud, a Russian leader in cloud technologies and artificial intelligence solutions, has announced a brand repositioning that includes a new name and updated logo. This update was shared by Cloud.ru’s press service. The rebrand marks a strategic step toward aligning the company’s public identity with its expanded offering and market ambition.
CEO Evgeny Kolbin notes that the business has evolved a great deal since its early days. In 2019 the team counted about 48 employees and offered a single service. Today, the company markets more than 80 services, reports a 2022 revenue increase of 78 percent, and exceeds 1,000 employees in total. The refreshed brand is described as a foundation for broader customer innovation and a catalyst to reduce the cost of progress for clients. It signals a clear intent to not only follow cloud market trends but to help define the direction of cloud computing and AI adoption across the sector, both in Russia and internationally, including North America and Canada. [Cited from Cloud.ru press release]
The leadership emphasizes that the rebranding is a natural consequence of sustained growth and a strategic alignment with long-term objectives. The updated visual identity is designed to reflect the company’s continued momentum, its commitment to technology leadership, and its goal of delivering practical, scalable AI and cloud solutions to customers.
According to the company, the renewed Cloud.ru brand centers on three core pillars: a customer-first approach, technological leadership, and the cultivation of a potent, capable team. This trio is intended to communicate reliability, innovation, and a people-centric culture that supports ongoing product development and service excellence.
In advancing its technology leadership, the organization continues to expand its service portfolio and incorporate cutting-edge developments in artificial intelligence and machine learning. Cloud.ru aims to create optimal conditions for employees, foster a secure and empowering environment for professional growth, and drive the overall success of the organization. All facets of the new brand are positioned to reinforce these priorities and to support customers as they navigate digital transformation and AI-enabled operations.
Maria Kaptelova, who oversees marketing and communications at Cloud.ru, explains that the central idea behind the updated visual language is a metaphorical portal. The design envisions the portal as a transition point where clients’ businesses gain access to new technologies and services that accelerate their growth and competitiveness. This imagery underscores the company’s intent to remain at the forefront of customer-focused tech innovation and to simplify complex cloud and AI journeys for enterprises across diverse sectors.
Industry observers note that the move aligns Cloud.ru with a broader trend of cloud providers rebranding to emphasize user-centric innovation, robust security, and scalable AI capabilities. The shift also mirrors strategic investments in platform-based solutions, data engineering, and automation tools that help organizations deploy and manage cloud infrastructure with greater efficiency. As Cloud.ru expands its footprint, it remains committed to empowering enterprises to adopt AI responsibly and to leverage intelligent services that deliver measurable business outcomes. [Cited from Cloud.ru press release]