According to a message from the OK press service, in 2023 creators on the Odnoklassniki social network earned 3 times more than in 2022 from monetization programs alone.
This was also facilitated by the increase in the number of groups that began to monetize content; This year their number was 86% higher. The highest earnings from monetization programs go to writers and media whose content coincides with the interests (hobbies) of users. The top 5 most money-making content topics in 2023 included cooking, travel, DIY content, education, books and gardening.
OK continues to focus on unique content, thus attracting new creators to the platform. First of all, these are authors who write about hobbies, that is, they correspond to the positioning of OK. Hundreds of new active bloggers appeared on the platform throughout the year, their total number in 2023 increased by 3 times. The most growing bloggers in 2023 (according to the dynamics of growth in the number of annual subscribers) are Vkus Zhukovy (+200 thousand subscribers), Dutchman in Russia (+146 thousand subscribers), Ekaterina. Honest pastry chef (+133 thousand subscribers).
The social network has increased its focus on attracting and developing writers and media on the platform; As a result, the number of new groups with quality content on the social network increased by 35%, reaching 95 thousand communities.
Overall reach of bloggers and media groups increased by 61% over the year. This was made possible thanks to updating the news feed and changing recommendation algorithms in favor of relevant and original content. After updating the feed, the number of subscribers of groups on OK also increased – in total they received about 15% of new loyal users.
OK uses the Lightning algorithm to support creators who are just starting to create high-quality content. For bloggers and media organizations that regularly publish unique and interesting content, it helps increase the reach of posts and gain first subscribers.