World prices for iPhone and other Apple devices will increase by 12 percent, and in Russia by 20 percent. With reference to Eldar Murtazin, the lead analyst of the Mobile Research Group on this subject informs RIA News.
Murtazin explains that the main reason for the upcoming price increase is related to the instability in the global economy, which affects parts and production costs.
“Last year, the average increase in prices for Apple products was 12% in dollars, and even more in euros. If we are talking about 2023, everything is exactly the same. We see that prices will increase by 12-13 percent depending on the market. Somewhere more, somewhere less, ”said the expert.
At the same time, the analyst believes that the situation in Russia will worsen due to the volatility of the ruble. “The situation in Russia is multiplied by the ruble exchange rate, which will lead to 20% more growth on average,” Murtazin predicts.
According to numerous leaks, Apple plans to keep the price of the base iPhone 15 and 15 Plus, while the price of the iPhone 15 Pro and 15 Pro Max (Ultra) could increase by $100-200. In addition, some sources believe that the price of Apple technology will increase due to the strained relations between the USA and China.
Previously old smartphones Apple predicted a drop in price.