To play Cities: Skylines 2, sometimes players have to face difficulties and find ways to overcome them. One of the common problems is ‘Not enough customers’, which often occurs in commercial areas. A lack of visitors can lead to building downtime and reduced revenue. With proper planning and preparation, this problem can be solved quite easily.
Cities: Skylines 2 Guides
How to increase the number of customers in Cities: Skylines 2
In Cities: Skylines 2, the problem of a lack of customers in commercial areas is often due to their poor location. Stores that are too far from residential areas or have poor access may experience a lack of pedestrian traffic. Additionally, excess retail space can also contribute to this problem. It is important to balance the number of market zones with the real demand of residents to avoid their stagnation and negative impact on the city’s economy. When planning zones, accessibility for potential buyers should be taken into account and should not be created in excess, which will ensure prosperity and help increase the city’s coffers.

Build residential areas
To increase the profitability of commercial zones, it is recommended to organize residential areas around them. The ratio between surface area and number of potential buyers must be such that there are always more buyers than shops. This ensures a high customer flow and therefore more income. Proper residential planning around these areas will not only improve their efficiency but also improve accessibility for residents, making them more attractive as retail locations.

Position your commercial space correctly
Take a look at the ‘Information Views’ tab and keep track of statistics on the commercial attractiveness of different parts of the city. Before choosing a zone, carefully study the customer data: places ideal for trading are marked in green, less suitable places in orange and unsuitable places in red. It is also worth considering that different densities of market areas require different approaches to site selection, so be sure to compare their commercial suitability before making plans.

Make commercial spaces more accessible
Most buyer shortage issues stem from affordability issues, especially in larger areas due to heavy traffic on the roads. Try to ensure that there are no traffic jams near the shopping area, practice good parking spaces, build public transport and taxi stops.

If you have followed the advice in this guide and the problem continues to haunt you, you are most likely encountering a bug. The optimal solution in this situation is to demolish the building or area and rebuild it. We hope this guide helped you troubleshoot lack of customers in Cities: Skylines 2.
Other guides
- Optimizing Cities: Skylines 2 – Best Graphics Settings
- Where are the Cities: Skylines 2 save files?
Source: VG Times

Christina Moncayo is a contributing writer for “Social Bites”. Her focus is on the gaming industry and she provides in-depth coverage of the latest news and trends in the world of gaming.