Billionaire entrepreneur Elon Musk has orchestrated the sale of a batch of Twitter-owned items weeks after the platform’s rebranding to X. The event is framed as a live online auction featuring memorabilia, artwork, office supplies, and other curiosities tied to the social network that once wore the Twitter banner.
Dubbed Twitter Rebranded: Online Auction with Souvenirs, Artwork, Office Supplies & More, the sale showcased 584 distinct lots. Among the items up for bid were practical pieces like coffee tables and chairs, plus more unusual pieces such as a variety of bird cages and a DJ console. Musical instruments and other office curios rounded out the catalog, reflecting the eclectic mix that characterized the company’s physical and digital footprint in recent years.
Even as the sale moves forward, a Twitter badge from the company’s San Francisco headquarters remains on display, underscoring the ongoing connection between the old brand and its new identity. The physical badge stands as a relic of a period during which the platform was evolving toward a new brand personality while still maintaining reminders of its earlier days.
The auction will also present two oil paintings paired with photographs that drew broad attention on social media. One image captures a selfie taken by Ellen DeGeneres at the 2014 Academy Awards, a moment that has endured in pop culture. The other depicts a photograph that former U.S. president Barack Obama shared on his social channel after his 2012 re-election, a moment that sparked wide discussion online.
Heritage Global Partners, the auction house handling the sale, has set a minimum opening bid of $25 for each lot. Bidding is slated to commence on September 12 and extend over a two-day window, inviting collectors and observers to participate in a process that blends digital bidding with a sense of historical company lore.
The broader narrative surrounding the auction reflects a trend where digital platforms reexamine their tangible artefacts and corporate artifacts. By putting these items up for sale, the organizers aim to offer a glimpse into the daily operational life of a major social network and the cultural footprint it left behind, while allowing enthusiasts to acquire pieces that symbolize the platform’s recent evolution. The event is being presented as a curated snapshot rather than a simple clearance sale, inviting bidders to consider the story each item tells and how it fits into a larger narrative of corporate transformation. [citation: Heritage Global Partners] [citation: Heritage Global Partners]
Observers may note that the auctions of corporate remnants often attract not only collectors of memorabilia but also researchers and enthusiasts who track branding decisions and corporate history. The inclusion of items like the badge, furniture, and multimedia devices helps illuminate how a digital service translates its identity into the physical world, even as the online platform continues to evolve. The dual emphasis on artwork and office materials signals a broader interest in both the artistic and functional aspects of a major tech brand’s once-unified workspace. [citation: Heritage Global Partners] [citation: Heritage Global Partners]