The Saint Laurent menswear show makes a rare homecoming in Paris, reaffirming the French house’s deepest link to its roots while signaling its global reach. Reports from WWD confirm that the city will host the label’s menswear presentation, a moment many followers have anticipated as the brand redefines how its identity is expressed on home soil.
For the Fall 2023 season, the fashion presentation is scheduled to run from January 17 to January 22 in the upcoming year. While the exact timing and venue remain under wraps, observers expect a reveal that blends theatricality with precise tailoring—cornerstones of Saint Laurent’s approach under artistic director Anthony Vaccarello. The build of anticipation mirrors the house’s habit of turning a runway moment into a lasting impression, often leveraging a setting to deepen the collection’s mood and narrative.
Under Vaccarello’s leadership, Saint Laurent continues to stage men’s shows across continents, underscoring the label’s commitment to international engagement and bold, contemporary tailoring. The global footprint of these events is more than a tour; it is a deliberate strategy to connect diverse audiences with the brand’s modern vision while preserving the essence of Parisian chic that first defined the house.
Earlier in 2022, the label staged a striking show in Morocco, at the Agafay desert near Marrakech. A round pool framed the catwalk, and mannequins punctuated the landscape, turning the arid expanse into a dramatic stage. This bold choice illustrated Saint Laurent’s preference for unforgettable environments that amplify the collection’s mood and textures. The desert setting became a defining visual element, with commentators noting how the locale elevated the collection’s narrative and luxury aura .
Past destinations have included Jersey City in New Jersey, Venice in Italy, and Malibu in California. Each venue reflects Vaccarello’s willingness to experiment with backdrops and to engage with varied audiences around the world. The choice of locales serves to juxtapose the house’s storied heritage with fresh, contemporary contexts, inviting new interpretations of the Saint Laurent wardrobe through location-driven storytelling.
Earlier collaborations and curatorial projects also illustrate the house’s broader creative ambitions. Vaccarello played a role in curating the Sex by Madonna exhibition, demonstrating Saint Laurent’s involvement in cultural conversations beyond ready-to-wear. The ongoing ambition remains to fuse high fashion with distinctive locales and narrative-driven presentations, a hallmark of Saint Laurent under its current leadership. The result is a collection language that feels both rooted and adventurous, speaking to fashion insiders and new audiences alike .