French fashion house Saint Laurent established Saint Laurent Productions to create films, a move noted by industry publication WWD. The imprint aims to bridge haute couture with cinematic storytelling, signaling a broader artistic ambition beyond ready-to-wear collections. (Source: WWD)
Saint Laurent Productions is set to debut two short films at the Cannes Film Festival in the coming weeks. One already announced title is The Strange Way of Living, a western project from renowned director Pedro Almodóvar. A second film will be disclosed at a later date, underscoring the label’s commitment to diverse cinematic voices. (Source: WWD)
The company also disclosed plans for feature-length collaborations with acclaimed filmmakers David Cronenberg and Paolo Sorrentino, indicating a strong interest in high-profile, artistically driven projects. (Source: WWD)
Anthony Vaccarello, the creative director of Saint Laurent, expressed admiration for the participating directors, noting that their radical cinematic visions have helped shape his own artistic perspective. This statement reflects a deeper alignment between the brand’s fashion channels and its cinematic ventures. (Source: WWD)
In tandem with these film ambitions, Vaccarello recently directed a spring men’s campaign shoot featuring Cronenberg and Almodóvar alongside fellow directors Jim Jarmusch and Abel Ferrara, signaling a cross-disciplinary approach that blends film and fashion visuals. (Source: WWD)
Historical context is also acknowledged, with a separate note about protests related to pension reform that once disrupted operations at LVMH’s Paris headquarters, illustrating the broader social backdrop against which luxury houses operate. (Source: WWD)