French fashion house Saint Laurent established Saint Laurent Productions to create films, a move noted by industry publication WWD. The imprint aims to bridge haute couture with cinematic storytelling, signaling a broader artistic ambition beyond ready-to-wear collections.
Saint Laurent Productions is set to debut two short films at the Cannes Film Festival in the coming weeks. One already announced title is The Strange Way of Living, a western project from renowned director Pedro Almodóvar. A second film will be disclosed at a later date, underscoring the label’s commitment to diverse cinematic voices.
The company also disclosed plans for feature-length collaborations with acclaimed filmmakers David Cronenberg and Paolo Sorrentino, indicating a strong interest in high-profile, artistically driven projects.
Anthony Vaccarello, the creative director of Saint Laurent, expressed admiration for the participating directors, noting that their radical cinematic visions have helped shape his own artistic perspective. This statement reflects a deeper alignment between the brand’s fashion channels and its cinematic ventures.
In tandem with these film ambitions, Vaccarello recently directed a spring men’s campaign shoot featuring Cronenberg and Almodóvar alongside fellow directors Jim Jarmusch and Abel Ferrara, signaling a cross-disciplinary approach that blends film and fashion visuals.
Historical context is also acknowledged, with a separate note about protests related to pension reform that once disrupted operations at LVMH’s Paris headquarters, illustrating the broader social backdrop against which luxury houses operate.