Roses as the SS24 Spotlight: A New Mood in Men’s and Women’s Wear
Fashion expert Alexander Rogov has spotlighted a fresh theme for the upcoming Spring/Summer 2024 season: roses. In his communicative style, he shares insights via his book and telegram channel, translating this floral motif into practical guidance for readers and clients alike. The idea is simple yet striking: rose details will register as a defining trend in the near horizon, infusing collections with a bold, romantic edge.
Rogov points to a series of luxury and contemporary shows where roses made a commanding impression. The runways of Alexander McQueen, Undercover, Vaquera, Simone Rocha, Balmain, Christian Cowan, and David Koma showcased floral statements that leaned into the rose aesthetic. These presentations demonstrate how the rose motif can act as a unifying thread across different design languages, from high drama to refined minimalism. For buyers and stylists, this trend suggests an array of rose-inspired accents, whether through embroidery, print, or sculptural floral embellishments, that can anchor a seasonal wardrobe with cohesion and character.
In addition to the floral emphasis, Rogov offered visual references with stylized looks featuring a spectrum of dress silhouettes. Full-skirted gowns paired with both mini and maxi variants illustrate the versatility of the rose motif, proving that bold floral statements can coexist with a range of proportions and occasion wear. The images serve as practical prompts for styling conversations, enabling readers to translate runway energy into wearable reality for everyday settings, social events, and editorial shoots.
Beyond roses, Rogov is known for sharing ongoing style guidance with his audience. In the autumn season, he highlighted leather footwear as a versatile foundation piece and recommended pairing leather slippers with warm socks for extra comfort and a touch of utilitarian chic. This practical tip aligns with a broader philosophy: comfort and texture play a central role in contemporary styling, especially when transitional weather invites layered, tactile dressing that remains polished and purposeful.
The fashion dialogue also touches on color theory for the season. Rogov identifies gray cardigans as a key trend for fall, noting their adaptability with various bottom choices such as jeans, skirts, and short wool shorts. The cardigan becomes a reliable anchor in outfits, balancing the romantic intensity of floral motifs with a grounded, wearable silhouette. This pairing strategy encourages consumers to experiment with texture and shade while maintaining a cohesive, seasonally appropriate look.
Consistency across fashion cycles is another theme Rogov emphasizes. In October, he named two colors that stand the test of time: black and white. Regardless of shifting patterns, textures, or silhouettes, these shades offer a timeless counterpoint to bolder elements, ensuring that ensembles retain an element of classic appeal. This perspective helps stylists assemble versatile wardrobes that endure beyond any single trend cycle while allowing room for expressive accents through color and form.
Trailing these conversations about current trends is a note on influence within the industry. Another public figure, Sergei Zverev, has previously highlighted a Russian star as especially stylish, underscoring how regional perspectives and national style icons shape public perception. These conversations contribute to a broader understanding of how fashion narratives travel across markets, from design studios to street corners, and how personal style can echo and reinterpret global runway ideas for diverse audiences.