Alexander Rogov, the stylist behind the program Fashionable Sentence, has been advocating a warm, tactile approach to winter dress. In recent appearances, he has argued that wearing his grandfather’s sweater can be a bold, usable fashion choice rather than a relic from the past. Rogov frames knitwear as a practical anchor for the season, proving that texture and fit can carry a look from casual to refined without sacrificing comfort. The message is clear: a single, well-chosen sweater can shape a whole outfit, especially when paired with modern denim, tailored trousers, or a sleek office-ready skirt. This stance invites fans to see heritage pieces as versatile core elements rather than nostalgia.
The season’s standout knit is the embellished grandfather sweater, Rogov notes. The styling guidance is pragmatic: pair it with jeans for everyday ease, with tailored pants for a sharp mood, with smart skirts for a polished silhouette, or with tracksuits for a bold streetwear statement. Embellishments—subtle embroidery, metallic threads, or texture-rich knits—elevate the piece without overpowering the wearer. The approach remains accessible: color-blocked or neutral base tones, balanced with carefully chosen accessories and outerwear. For audiences from Canada and the United States, the look translates into practical warmth with an urban, contemporary edge.
Rogov has recently planned a New Year presentation that leaned into bright color and decisive styling. The show featured looks ranging from bodysuits to capes, jackets to trousers, each chosen to illustrate how bold shapes can live alongside a soft, cozy knit. For the latest installment, he selected a fluffy blue sweater. Its volume and softness position it as a versatile winter staple, easy to layer under a coat or wear alone with dark denim or tailored pants. The choice underscores a philosophy: warmth should be functional and fun, a foundation that can adapt to festive occasions or daily routines.
Zara’s current collection drew an eye by echoing imagery from a beloved Soviet classic, The Irony of Fate. In the campaign, a model wore a mustard shirt paired with a fur hat, a nod that instantly sparked discussion across social networks. The resemblance to Nadya’s outfit in the film sparked conversations about nostalgia in fashion and how retro references travel across continents. The moment reflects a broader trend: brands fuse cinematic heritage with modern styling to spark recognition and engagement in North American markets, where audiences enjoy playful reminders of familiar films while seeing them reimagined in fresh silhouettes.
Earlier this winter Rogov experimented with accessories, swapping conventional bags for fluffy, plush versions. This playful change added whimsy and warmth to his ensembles, proving that even practical items can function as statement pieces. The move shows a broader tactic: textures matter. Plush textures, soft knits, and tactile finishes can transform an outfit, inviting onlookers to notice not just color and silhouette but the feel of the garment in real life. Rogov’s approach remains grounded in wearability—pieces that perform well in daily life yet offer moments of expressive charm for parties and events.