A recent review questions why Lourdes Maldonado from Antena 3 ends up stopping at La 1 to cover September mornings with Marc Calderó. The sense is that the program lineup on La 1 has shifted dramatically, leaving viewers puzzled by the changes in the morning and early afternoon blocks. The impression is that faces from private networks, like Raúl Gómez, are suddenly cast as the typical contributors for La 1, attempting to soften the afternoons with lighter segments such as Te ha toc a. This description reads as a reflection on a schedule that seems to struggle with identity and audience expectations.
There is a concern about the depth and professional depth of TVE’s on-air talent. The question is raised as to why experienced anchors from older generations, such as Lorenzo Milá, are not given opportunities in the morning formats. Does reaching an advanced age influence the choice of hosts for a morning show, or can the wealth of experience and seasoned presentation style offer a meaningful edge to a program that already has a long history and a loyal audience?
For those unfamiliar with the current landscape, the observation centers on what Lorenzo Milá’s presence on public television has brought to the audience they have historically valued. Milá has hosted En cover, a program that was scheduled at a late hour on Wednesdays, featuring promotional entries for selected reports similar in concept to what Marisa Rodríguez Palop brought to Weekly Report. The assessment suggests that Milá’s work served as a bridge between promotion and journalism, but the format did not evolve into a sustained, substantive host role.
The proposal for a live hour and a half of television contends that one crucial minute on set could be transformed by bringing in a professional who has learned the craft of presenting in a dynamic, live environment. Such a host would be capable of interpreting complex events, such as the outcomes of major political cycles in the United States, with poise, improvisation, and authenticity. The idea is to allow the host to be themselves on screen, rather than adhering to a scripted template that may feel out of touch with contemporary audiences.
All too often, the TVE programming slate appears not only unsure of its direction but also inclined to imitate other formats rather than forging its own path. The argument is clear: the strongest strategy is not imitation but a distinctive voice that resonates with viewers. In this view, the channel would benefit from embracing originality and letting personalities define the tone instead of chasing trends.
In summary, the sentiment expresses a call for a recalibration of how morning and daytime formats are staffed and presented. The objective is to restore a sense of professional confidence, foster genuine spontaneity on-air, and cultivate a presentation style that reflects the audience’s appetite for credibility, clarity, and warmth. This perspective aligns with a broader belief that traditional public broadcasting can reclaim its authority by prioritizing seasoned journalists who can connect with viewers through authentic storytelling and thoughtful, informed commentary. This approach would support TVE in presenting robust coverage that respects the audience’s intelligence and curiosity. [Citation attribution: TVE audience analysis; programming strategy brief]