Pierre Cardin makes a measured return to the Paris fashion stage, stepping back into the official Paris Fashion Week calendar as the brand readies its refreshed Paris boutique. The revival is described as a deliberate move to reassert the house’s presence on a global stage, with a renewed store in the heart of the city signaling a new chapter.
Rodrigo Basilicati-Cardin, who assumed leadership after Pierre Cardin’s passing in 2020, is focused on widening the brand’s reach. He travels the world in search of young, emerging designers who can bring fresh energy to the collection and help the house connect with a new generation of fashion lovers.
“Our licensees expect consistent delivery of new lines, which builds confidence about delivery dates. And the fact that most fashion journalists gather in Paris gives us prime access to media coverage,” Basilicati-Cardin noted ahead of the show. He added that the forthcoming fashion week atmosphere is a source of genuine excitement for the brand and its partners.
The show plan includes unveiling around 60 looks, with a strong emphasis on sustainability. A significant portion of the garments are crafted from recycled materials, underscoring the house’s commitment to responsible design. The presentation is scheduled to take place in a historical Parisian storefront situated opposite a landmark political residence, reinforcing the brand’s sense of heritage within a modern context.
Historically, Pierre Cardin stepped away from regular runway presentations in the early 1990s, opting instead for location-based showcases in unconventional venues such as the Gobi Desert. The label returned to the Paris Fashion Week official program in 2010 to celebrate its 60th anniversary—a milestone that helped reintroduce the house to contemporary audiences. This latest move continues that legacy of reinvention and daring visibility.
Remarkable moments in fashion history that intersect with this narrative include Naomi Campbell’s early collaborations with international editions of major magazines, illustrating how the house has long lived at the intersection of media attention and forward-looking style. The current era is framed as a new opportunity for the Cardin name to reach a broader audience while staying faithful to its design language and storied past.