Pandora Jewelry has appointed Ashley Park as its new global ambassador, underscoring the brand’s ongoing commitment to creativity and personal storytelling through style. Park joins Pandora at a moment when the company is expanding its international campaigns and collaborations, highlighting how jewelry can mark moments and memories across diverse cultures and markets in North America and beyond.
Park expressed gratitude for the partnership, noting that she has long admired Pandora and cherishes the first Pandora bracelet she received for her birthday. She emphasized the brand’s focus on personal expression and storytelling, saying her collaboration with Pandora is a celebration of creativity and meaningful moments that deserve to be remembered through thoughtful, wearable design.
In her new role, Park will feature in Pandora’s global advertising campaigns and participate in the brand’s international events. She will also be showcased in media appearances wearing jewelry from Pandora’s signature collections, which blend contemporary style with timeless craftsmanship. The collaboration is poised to resonate with fans across Canada and the United States, where Pandora has a strong presence and a growing footprint in fashion-driven jewelry.
Park rose to prominence through her breakout roles in the Netflix series Emily in Paris and The Bitch. Her talents extend to the stage as well, with performances on Broadway in productions such as Mamma Mia!, Mean Girls, and The King and I. Her multifaceted career mirrors Pandora’s aim to unite fashion, entertainment, and everyday wearables that suit a variety of lifestyles and occasions.
Public appearances have highlighted Park’s fashion versatility. Notably, during high-profile events such as award ceremonies, she has demonstrated how accessories can elevate red-carpet looks while remaining comfortable and expressive. Her participation with Pandora is expected to bring a fresh, vibrant energy to campaigns that celebrate individuality and personal style, especially for audiences in North America who value bold yet approachable jewelry choices.
As Pandora moves forward with Park as a central figure in its storytelling, the brand continues to emphasize craftsmanship, design innovation, and inclusive beauty. The ambassador partnership aligns with Pandora’s broader strategy to connect with fans through authentic, relatable narratives that highlight the role of jewelry in everyday moments as well as milestone occasions. This approach aims to foster a deeper emotional connection with consumers who see jewelry as a form of personal expression rather than mere adornment.
In related media coverage, there have been prior discussions about notable jewelry moments involving other stars. For instance, a previous report discussed Lily Collins and a high-value ring, illustrating how celebrity connections can shape public discourse around jewelry and luxury brands [Source: Entertainment Wire].