Hollywood actress Julia Roberts has been named the global ambassador for Chopard, the Swiss jewelry and watch house known for its bold elegance and intricate craftsmanship. The announcement marks a new chapter in a long partnership that has tied Roberts to Chopard’s most celebrated lines and campaigns. Since 2021 she has represented the Happy Sport and Happy Diamonds collections, but the latest development expands the relationship to cover the entire Chopard jewelry and watch range, elevating her presence across the brand’s evolving creative programs and seasonal storytelling.
In the current campaign, Roberts is featured in a twelve-episode digital series titled Film Love, a modern visual narrative that explores romance, resilience, and the cinematic dreamscape. The series was conceived as part of Chopard’s broader storytelling initiative and directed by James Gray, a filmmaker whose sense of texture and atmosphere suits the brand’s desire to fuse fashion with cinematic mood. In one memorable frame, Roberts is depicted wearing heart shaped white gold earrings adorned with 88 diamonds, totaling more than 28 carats, drawn from the Haute Joaillerie collection. The jewelry radiates a luminous simplicity that complements Roberts’s naturally warm screen presence, reinforcing the campaign’s message of sincere and enduring beauty.
A style perspective from Chopard confirms that Roberts has always had a fondness for jewelry, and the collaboration has been a playful exploration of the brand’s range. Her stylist, Elizabeth Stewart, notes that working with Chopard has offered a delightful opportunity to experiment with different pieces and combinations, letting Roberts’s personality come through in every shot. The collaboration is described as a joyful partnership where the focus is on pieces that speak to the wearer rather than merely to fashion trends.
Caroline Scheufele, Chopard’s creative director, recalls meeting Roberts at the Cannes Film Festival in 2016. On that memorable evening the actress walked the red carpet barefoot yet wore a monumental emerald and diamond necklace, a daring gesture that became a defining moment in the brand’s relationship with her. Scheufele describes the memory as a perfect match between Julia’s spontaneous charm and Chopard’s audacious jewelry language, highlighting a natural alignment between Roberts’s real-life charisma and the jewelry house’s bold, high-contrast aesthetics.
Scheufele adds that Roberts’s smile feels authentic and aligns with the brand’s vision for its collections. The new campaign is framed as a celebration of optimism, a deliberate counterpoint to the sadness that can accompany life today. The creative director emphasizes that the aim is to convey brightness and resilience through jewelry and storytelling, inviting audiences to momentarily step outside daily pressures and into a world of luminous craft and heartfelt expression.
The broader implication of the partnership is a statement about enduring luxury that resonates with modern audiences. By expanding Roberts’s role to cover the full spectrum of Chopard’s jewelry and watches, the campaign signals a comprehensive, aspirational narrative rather than a narrow line endorsement. It positions Roberts as a timeless emblem of confident glamour, paired with Chopard’s signature blend of heritage and contemporary design. In interviews and promotional materials, the emphasis remains on joyful elegance and the human connection to precious objects, a core value that links the wearer to meaningful moments.
Roberts’s involvement with Chopard aligns with the brand’s philosophy of crafting pieces that are both wearable and collectible. The collection’s design ethos emphasizes clean lines, luminous stones, and a balance between statement presence and daily wearability. The combination of a star’s charisma with exquisite jewelry elevates each look without overpowering it, allowing the wearer to tell a personal story through carefully chosen accents. The campaign imagery and narrative are crafted to evoke moments of spontaneity and grace, inviting fans to imagine themselves part of a cinematic experience where jewelry is more than adornment — it is an expression of character and mood.
This partnership also reflects a broader trend in luxury where brand ambassadors are not merely spokespersons but co-creators of a living, evolving brand mythology. Roberts’s involvement offers a familiar face with global resonance, while the campaigns continue to explore new facets of jewelry storytelling. For collectors and enthusiasts, the collaboration provides a curated window into Chopard’s latest inspirations, with unreleased pieces and limited editions teased through the digital series and related media. The overall effect is one of trust and continuity, built on a shared appreciation for craft, beauty, and the personal significance that jewelry can hold across moments big and small.
Kendall Jenner’s recent work with Calvin Klein is noted in passing within industry updates, illustrating how top personalities frequently partner with multiple fashion and luxury houses. Meanwhile, Chopard’s ongoing collaboration with Julia Roberts underscores how a strong, authentic relationship between an artist and a brand can transcend a single campaign, becoming a lasting chapter in a storied couture partnership. The narrative around Roberts today emphasizes heat, heart, and a curated sense of wonder, inviting audiences to engage with jewelry as a form of storytelling that mirrors life itself. In the end, the message remains clear: jewelry is not just about sparkle, but about the confidence and warmth it can bring to everyday moments and extraordinary occasions alike.