This year, the cost of kvass-based okroshka for Russians is projected at about 460 rubles, while the kefir version comes in around 492 rubles. The calculation comes from the SberMarket service on Okroshka Day, which is being observed today, May 30. The study results were published on socialbites.ca.
To estimate the price of the classic okroshka ingredients for five servings, the Okroshka index was created. The recipe includes potatoes, boiled sausages, eggs, radishes, cucumbers, onions, as well as chopped parsley and dill. Sour cream is part of the kvass-based variant, whereas the kefir version omits this dairy component.
It is estimated that a single serving of okroshka made with kvass costs about 92 rubles, while the kefir version comes in slightly higher at around 98 rubles.
The service also observed that okroshka, judging by the rising popularity of kvass, is favored by many Russians over the kefir-based cold soup.
Analysts from SberMarket noted that between May 8 and May 28 they tracked demand for kvass and kefir, compared it with data from three weeks earlier, and explored what Russians are likely to use to prepare the summer main course. Kvass emerged as the clear leader, with demand rising by roughly 32 percent. The takeaway is that beverage choice for the season is tilting toward kvass as the preferred base for a chilly, refreshing meal.
In the broader context, the trend reflects a continued preference for traditional, nutrient-dense components in summer dishes, with kvass providing a familiar, slightly malty note that pairs well with root vegetables and cured meats. The kefir variant, while often lighter in texture, does not enjoy the same surge in demand.
Looking at regional and demographic patterns, the data hints that younger cohorts show more openness to experimenting with kefir-based preparations, while older generations tend to stick with the time-honored kvass variant. Price sensitivity also appears to influence choices, as families weigh the cost of ingredients against the convenience of ready-made options.
Overall, the Okroshka index provides a practical snapshot of how simple summer meals are valued in households, especially when the dish needs to stretch across multiple servings. The kvass-based recipe remains the more economical option per serving, while the kefir version carries a slight premium—an insight that can guide shoppers and retailers alike as they plan seasonal menus and promotions. The data, drawn from consumer demand indicators and price calculations, helps paint a clearer picture of summer eating trends in the region. Source: SberMarket.