North West, the 9-year-old daughter of Kim Kardashian and Kanye West, is stepping into the spotlight with plans for a new toy and skincare line. The project has captured attention across entertainment and business media in the United States and Canada as fans watch the young creator’s evolving interests turn into potential branded products.
Earlier in the month, reports indicated that Kim Kardashian filed for several trademarks associated with her daughter’s name. One of these marks targets a range of skincare essentials, including non-prescription skin preparations, moisturizers, lotions, creams, and cleansers. The scope expands to skin serums, face and body oils, bath and shower gels and foams, cosmetics, fragrances, and hair care products. This breadth signals an ambition to build a comprehensive beauty brand anchored to North West’s name and public image, while potentially appealing to a broad consumer base in North America.
A second trademark filing centers on the toy sector. The described goods cover toy figures, doll accessories, dolls themselves, drawing toys, doll toys, mechanical toys, doll play sets, stuffed toys, and bath toys. The emphasis on dolls and related accessories aligns with a strategy to create a lifestyle collection that blends play with character-driven storytelling, likely aimed at parents looking for trusted branding in the kids’ toy market.
Beyond filings, North West has already begun sharing content that reveals a hands-on interest in skincare and beauty. Her recent TikTok activity includes short tutorials and demonstrations that showcase a natural curiosity about products and routines. While a young creator, the posts contribute to a growing narrative about how early experiences with beauty content can shape a future brand ecosystem that resonates with family-oriented audiences and younger consumers who admire celebrity-backed ventures.
Earlier coverage noted Kim Kardashian’s public appearances and brand stories connected to family and fashion, illustrating how personal branding can intersect with entrepreneurial ventures. As North West’s activities expand from online posts to potential product lines, observers are watching how the collaboration between a high-profile household and a young creator might influence trends in children’s entertainment, skincare education, and safely designed products for family use. The development underscores the evolving nature of family-led brands in the consumer marketplace, where authenticity, safety, and age-appropriate messaging play a central role in building trust with shoppers across North America.