Kim Kardashian Shares Makeup-Free Moment and A New SKKN BY KIM Campaign
Kim Kardashian recently offered fans a candid glimpse into her everyday appearance by posting a video that shows her makeup-free face. In a social media post, the businesswoman and reality television personality invited viewers to see her natural look, underscoring a relatable moment that resonates with many who follow her beauty evolution.
The 42-year-old star then turns the spotlight to a fresh project. She appears in a new commercial for SKKN BY KIM, the skincare line she launched in 2022. The ad brings together familiar faces from her beauty universe, including Mario Dedivanovic, her longtime makeup artist, and Chris Appleton, a renowned hair stylist who has collaborated with Kardashian for years. The video captures a backstage feel where Kardashian is styled into a glamorous look after a makeup-free reveal. The transformation is performed with products from the SKKN BY KIM collection, reflecting the brand’s emphasis on high-performance skincare and professional artistry in one cohesive routine.
SKKN BY KIM began with a clear purpose: to bridge the expertise of leading dermatologists with everyday skincare enthusiasts. The line includes nine facial treatments designed to address a range of skin concerns, crafted from Kardashian’s own experiences and her pursuit of clearer, healthier skin. This strategy mirrors a larger trend in the beauty industry where premium skincare lines aim to combine clinical insight with consumer accessibility.
In describing the journey behind the line, Kardashian has spoken about her personal path to better skin. She has shared that a psoriasis diagnosis initially sparked a deeper interest in skincare and a desire to understand skin health more completely. Over the years, she has worked with top dermatologists and estheticians, gathering insights and learning from their real-world experiences. This collaborative approach informs the SKKN BY KIM line and the ongoing education she hopes to share with customers who seek practical guidance for their own skincare routines. The campaign materials emphasize authentic storytelling, showing how professional techniques can translate into everyday beauty rituals for people with diverse skin needs.
Earlier coverage noted how Kardashian has drawn comparisons to other iconic appearances, such as her moment echoing Uma Thurman’s look in the film Kill Bill. That reference underscores how Kardashian’s public persona intertwines fashion, film, and beauty history, a pattern that helps explain why her SKKN BY KIM brand resonates with fans who follow both celebrity culture and skincare science. The new commercial, with its blend of makeup-free honesty and polished styling, reinforces her ongoing commitment to transparency about skincare goals and product results.
Across these stories, the narrative centers on the balance between natural skin and the refined polish of a professional makeover. The video sequence highlights a moment of authenticity followed by a curated styling moment, a common strategy in beauty marketing that aims to demonstrate real-world results while showcasing the capabilities of the brand’s formulations. The message remains clear: skincare is a journey, and the SKKN BY KIM line is positioned as a trusted companion along that path, bridging expert knowledge and consumer needs with accessible, high-quality products.
Cumulatively, the coverage reflects a broader pattern in celebrity skincare brands, where founders leverage personal experience to shape product lines and marketing that speak directly to everyday routines. Kardashian’s ongoing involvement with dermatologists and estheticians serves to validate the science behind the routine, while the public-facing content invites fans to engage with skincare as an informed, practical practice. This approach aims to cultivate a balanced view of beauty, where natural appearance and professional technique coexist in a way that appeals to a broad audience across Canada, the United States, and beyond. Attribution: industry interviews and press sessions with Kardashian and her collaborators.