American singer Megan Thee Stallion headlines Nike’s latest campaign, a collaboration that blends sport, style, and storytelling. The project brings together a diverse creative team to spotlight movement, confidence, and empowerment across body types and abilities. The campaign places Megan at the center of a broader conversation about athleticism and self-expression, underscoring Nike’s commitment to inclusive, dynamic narratives that resonate with audiences in Canada and the United States.
Stylist Gabriella Carefa-Johnson and photographer Renell Medrano joined forces with Nike to shape a visual language that celebrates strength and fluidity. The roster also features designer Feng Chen Wang, fitness trainer Kirsty Godsoe, choreographer Parris Goebel, and fashion designer Yun An, each contributing unique perspectives that anchor the campaign in authenticity and performance. The collaboration reflects Nike’s ongoing effort to showcase real movement, real bodies, and real stories that inspire people to bring their best to mind, body, and life.
“Today we meet people where they are. We want everyone to be able to bring out their best in mind, body and life,” stated Liz Weldon, vice president of Nike Global Women’s Brand Management. “And we celebrate any movement for all women and all bodies. We see women and girls changing in every aspect of society, and we want to be their biggest advocate.” The message underscores Nike’s strategic focus on inclusivity, highlighting how the brand supports athletes and enthusiasts at every stage of their journey, from casual runners to elite performers, in communities across North America.
Earlier coverage noted that Jonathan Bailey, the acclaimed star of Bridgerton, joined Omega as a brand ambassador. This update is presented here to reflect ongoing shifts in fashion and watchmaking partnerships, illustrating how celebrated talents often cross between fashion, film, and luxury accessories to shape contemporary style narratives. The Omega association complements a broader ecosystem where celebrities amplify campaigns that fuse glamour with precision, performance, and heritage, a pattern seen across major markets in Canada and the United States.