Nike marks ten years of its Tech Fleece line with a bold ad campaign that features today’s top athletes. The rollout spotlights stars like Erling Haaland, Phil Foden, Carlos Alcaraz, Naomi Osaka, and other renowned competitors, showcasing the brand’s ongoing interest in performance gear paired with style.
In the visuals, athletes participate in unexpected scenes. Alcaraz hands out tennis balls at a dinner table, while others collaborate in office settings and even iron their apparel, conveying a playful take on professional routines and the daily rituals of elite athletes.
The Don’t Sweat the Tech-nique campaign accompanies a fall collection crafted from recycled materials, highlighting Nike’s emphasis on sustainability alongside performance.
Looking ahead, Nike plans the release of special edition footwear in August to honor Kobe Bryant on the 45th anniversary of his career milestones. The brand maintains a dominant position in the sneaker category, holding a substantial share of the market and driving innovations in design, comfort, and sport culture.
Nike traces its roots to January 25, 1964, when it was founded by Phil Knight and originally known as Blue Ribbon Sports. The name Nike came into use in 1978, and today the company markets products across multiple lines, including Nike, Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, Hurley International, and Converse.
Earlier reports noted Nike’s foray into a non-sports apparel segment, expanding the brand beyond sportswear while maintaining a core focus on performance and innovation. Attribution: company history and product strategy have been discussed in corporate profiles and industry analyses.