The Austrian market houses a compact range of MyTaste nail polishes branded as MyManicure, a collection that translates the brand’s familiar flavors into a cosmetic experience. The lineup comprises five distinct shades, each inspired by McDonald’s sauces that customers commonly associate with the finishing touch of a meal. The palette initially drew from mustard, sour cream, barbecue, and ketchup, and a newer shade has since joined to reflect the shrimp cocktail sauce, broadening the set beyond the traditional sauce pairings.
Promotional copy for the line positions the MyTaste collection as a curated selection of iconic hues rooted in the sauces that frequently act as the signature accents on McDonald’s menus. In the Austrian market, the concept is framed as a way for diners to carry a piece of the brand’s flavor into everyday life through a cosmetic product that mirrors the colors people already recognize from the sauces themselves.
In August 2022, a Big Mac scented shower gel appeared on the Austrian McDonald’s menu, inviting regular customers to purchase a branded burger-scented item via the fast food app by redeeming loyalty points. Testers who sampled the shower gel noted a scent leaning more toward a cucumber impression than the expected burger aroma. The novelty quickly attracted attention from fans who saw an opportunity to monetize the item, with local listings offering prices from two to twenty euros.
Earlier reporting captured a broader trend: many Russians show a preference for fast food experiences over traditional dining settings, a shift that influences consumer behavior and marketing narratives across the region. Analysts observe that these overlaps between quick-service branding and personal care merchandise illustrate how consumer culture often dissolves the boundaries between food, fragrance, and limited-edition products. (Portal)