A cosmetics brand called Monolove shared with socialbites.ca that for Russian consumers, the sun protection factor remains the top criterion when selecting an SPF product for daily use and skincare routines.
Monolove conducted a comprehensive survey among Russian women to uncover the decision factors behind sunscreen choices. The study gathered responses from 1,200 women across multiple regions of the country, providing a broad picture of consumer behavior and preferences.
In the results, the most decisive factor for Russian buyers was the SPF level, with 80.5% of participants indicating they review this specification first when choosing sunscreen. This emphasis on protection strength underscores a strong public interest in effective UV defense and long-term skin health, a trend observed in several consumer health reports and discussed by industry observers in relation to the growing skincare market in Russia.
Next in importance was the absence of white traces on the skin after application. Nearly half of the respondents would not tolerate a visible residue, which aligns with shifting consumer expectations toward cosmetics that blend seamlessly with natural skin tones. Around one third of women prioritized rapid absorption, seeking formulas that disappear quickly without a greasy feel or waiting times. Fragrance or flavor played a much smaller role, being important to only about 15% of the sample, reflecting a preference for product performance and comfort over scent in sun care products, according to the Monolove survey and local market insights.
The respondents also linked their sunscreen choices to broader health awareness. They noted that higher public consciousness about ultraviolet radiation risks, coupled with a trend toward personal well-being and a healthy lifestyle, is driving stronger demand for effective sun protection and safer cosmetic ingredients. This shift mirrors global movement in cosmetics where transparency of ingredients and proven protection play a growing role in consumer decision making, as observed in surveys conducted by Monolove and corroborated by market researchers in the region.
Post-pandemic health priorities have further boosted attention to product composition and skin safety, with Russians increasingly scrutinizing labels and seeking products that offer reliable protection without compromising skin health or comfort during everyday activities. This evolving consumer mindset appears to be expanding the market for higher-SPF formulations and more cosmetically elegant sunscreens, a trend supported by recent industry commentary and consumer data from Monolove and related market analyses.
The study adds texture to the broader narrative on sun care in Russia, illustrating how protection level, cosmetic finish, and user experience converge to shape purchasing decisions in a market that values both safety and daily usability, according to the Monolove research team and summarized for industry readers across the region.