During Dubai Fashion Week, the Maison du Mec show drew attention with a sleek blend of style and technology. A robotic dog appeared on the runway carrying a high-tech bag crafted by Ferronato, a Swiss company, highlighting a bold collaboration that emphasized innovative materials and smart accessories. This moment, reported across fashion outlets, illustrated how the brand blends technology with design in a way that aligns with contemporary concerns about privacy and connectivity.
As the event opened, the Maison du Mec presentation reached a dramatic peak with designer Joseph Achajian, who has Lebanese roots, guiding the finale alongside the robotic canine. The bag showcased in the finale was born from a collaboration between Maison du Mec and Ferronato, standing out for its visual appeal as well as its practical features. The leather accessory integrates a high-tech fabric that helps shield against electromagnetic interference and prevents unwanted tracking by other devices, addressing digital security concerns while maintaining a luxurious, wearable silhouette that complements the collection.
Maison du Mec’s Spring/Summer 2023 lineup drew inspiration from the timeless glamour of the 1960s French Riviera, translating that mood into contemporary silhouettes and color stories. The presentation featured models carrying a range of blue and burgundy accessories, including soft leather backpacks, compact smartphone cases, multifunctional handbags, and drawstring bags. The overall look balanced polished tailoring with casual ease, offering practical options for city life while nodding to retro opulence through materials, hardware, and refined color blocking.
In reviews of the show, observers noted how the collection fused nostalgic sensibilities with modern practicality. The accessories emphasized everyday usability—from secure, stylish ways to protect devices to bags designed for versatility across work and leisure transitions. The combination of thoughtful materials, purposeful design, and cinematic staging created a narrative that positioned Maison du Mec as a brand attentive to both heritage and forward-looking needs in a rapidly evolving fashion landscape.