Lil Nas X Shines in a YSL Beauty Campaign Marking a New Chapter
The American artist Lil Nas X led a new phase with YSL Beauty, appearing in a campaign that signals his continued collaboration with the luxury brand into its second year. The visuals showcase a refreshed lineup from YSL, including a lipstick shade release along with balm and lip gloss, underscoring the brand’s interest in versatile, statement-making color.
Lil Nas X has described his makeup journey as an evolving exploration. He began experimenting with makeup in 2022, starting with bold black eyeliner and gradually expanding to eyeshadow, colored liners, lip gloss, and more. Each new look encouraged him to push boundaries and grow more adventurous with his style in future projects.
The artist expressed admiration for YSL as an iconic brand and emphasized a desire to be part of efforts that challenge conventional ideas about masculinity. This sentiment aligns with a broader cultural shift toward allowing diverse expressions of identity within fashion and beauty.
Lil Nas X rose to fame roughly four years ago after the viral success of the track Old Town Road on social platforms, particularly TikTok. His rise underscores the modern pathway from music to a broad, cross‑category influence that includes fashion and beauty collaborations.
Earlier reporting from industry outlets noted YSL’s expansion into wearable jewelry, reflecting the brand’s broader appetite for lifestyle‑centric offerings beyond cosmetics. The ongoing partnership with Lil Nas X positions YSL Beauty at the intersection of pop culture and high fashion, inviting audiences to rethink how beauty can play a role in personal storytelling. [Source attribution: Fashion trade press, 2022; Brand communications, 2023]