In mid August, Telecinco lays out its fall strategy, signaling what the network’s main bets will be. The ahead-of-schedule plan points to a big push around the return of Big Brother VIP and the new season of Talented, while also aiming to satisfy entertainment quotas with fresh content. This marks Telecinco’s strongest move yet in shaping the autumn lineup and spotlighting its editing prowess in the competitive TV landscape.
Mediaset has already begun publicizing the premiere of the comedy’s thirteenth season, with availability in the Prime Video catalog starting in November 2022. At that time, Telecinco unveiled the first episode to a solid audience, garnering a 12.9% share and 1,342,000 viewers. This early performance helped set expectations for the season and underlined the network’s ability to attract and retain large crowds for returning favorites.
Nine months later, the network started promotions signaling the upcoming return of the fiction, though an exact air date for new episodes had not yet been disclosed. The tease built anticipation among fans who follow the show’s twists and character dynamics, signaling that the release would be timed to maximize engagement across platforms.
Remarkably, Mediaset hinted on its social channels that September could be the moment to see the comeback of La que se avecina, framing the message with a clear mission: after the vacation break, a renewed objective would drive the season forward.
In the promotional voiceover, familiar characters return — Amador, Fina, Recio, Cuqui, and others — with a line that promises change while insisting that core elements remain intact. The message suggests new conflicts and evolving relationships while keeping the essence that fans love.
Summary of “What’s to Come”
Set in a reimagined Mirador de Montepinar, the residents relocate to an exclusive, central property located at the heart of the city, at Calle Contubernio 49. The show will explore the friction between old-school conservatism and the bold, rebellious energy of the newer residents who bring talent, audacity, and a different lifestyle. This clash promises ongoing, fresh conflicts that drive the series forward without losing the show’s familiar tone. [Attribution: production notes]
The ensemble of characters includes Antonio Recio, who seems determined to challenge the leadership and overturn the president, Gretamando who manages the community with unwavering control, and others who bring personal history into the mix. Anticipated storylines center on romantic entanglements, rivalries among neighbors, and the ongoing schemes that define life at the building. Relationships from the past continue to influence present decisions, creating a tapestry of humor and tension that fans have come to expect. Petrow, a neighbor across the street, is likely to push boundaries and provoke reactions from those around him, while Fermín is expected to leverage questionable ventures for personal gain. [Creative team notes, paraphrased]
Additionally, the show will examine how different living arrangements affect dynamics within the community. Those on higher floors typically enjoy more resources and opportunities, creating a social contrast with residents who face tighter means on lower floors. This stratification adds another layer of conflict, challenging the harmony of the neighborhood and providing fertile ground for the series’ signature wit and social commentary. [Narrative framework, summarized]