Kenzo is set to introduce its Spring 2024 men’s and women’s collections in a debut fashion show in Shanghai, scheduled for July 28. The event marks a significant moment for the brand as it expands its presence in one of Asia’s most dynamic fashion markets, with WWD reporting the plan.
Creative director Nigo unveiled the collection during Men’s Fashion Week in Paris on June 23, presenting the lineup with a nod to Kenzo Takada, the late designer whose legacy continues to influence the brand. The runway took place on the Debilly Pedestrian Bridge above the Seine, a dramatic setting that linked the designer’s Tokyo roots with Parisian fashion heritage and highlighted the emotional thread connecting Kenzo Takada to the French capital.
The Shanghai location remains under wraps as the brand prepares for the unveiling and the after-show celebration. This secrecy has built anticipation among buyers, press, and fashion enthusiasts who anticipate a refined presentation that blends Kenzo’s streetwise energy with a refined, global sensibility.
Kenzo currently operates 40 stores in China, underscoring the importance of the market to the brand’s growth strategy. A company spokesperson noted that presenting a show in Shanghai strengthens the bond with customers throughout the region and signals a deeper commitment to expanding the brand’s retail and experiential footprint in China.
In Shanghai, the rerun will be used to reinterpret and refresh several key looks from the Paris show, offering new styling cues and potentially expanding the collection’s appeal to a broader audience. The approach reflects Kenzo’s ongoing strategy of evolving signature pieces while maintaining the distinctive energy that has defined the label for decades.
Meanwhile, elsewhere in the fashion world, reports indicate that designer Peter Hawkings will introduce his first collection for Tom Ford in Milan, signaling another major moment in the global fashion calendar. This development sits alongside Kenzo’s Shanghai showcase as part of a broader trend of high-profile designer debuts and brand expansions across major markets.