The fashion world is buzzing as Kate Moss, the iconic British supermodel known for shaping modern beauty standards, becomes the face of Anine Big’s latest advertising push. The news has been confirmed by industry trade outlets and press coverage highlights the collaboration as a milestone for the brand.
At 49, Moss continues to redefine longevity in fashion campaigns, participating in shoots that push creative boundaries. In a recent session, she was photographed in a leather jacket worn over a bare silhouette, with her hair left loose and makeup kept nude to emphasize natural radiance. The imagery captures a confident, minimal aesthetic that has become Moss’s signature in recent years.
According to representatives close to the project, the brand had long anticipated a collaboration with Moss. Insiders say the idea began several years ago when the team discussed the potential impact of Moss as the face of the label. A later twist came when Moss’s stylist expressed interest in borrowing pieces from the collection, sparking conversations that led to the eventual partnership. The dream, once seen as distant, began to take concrete form when both sides realized the mutual creative alignment.
In another thread of the campaign narrative, the creative lead on the project has ties to the Diet Coke brand, which had an opening after a decade of vacancy. The connection hints at a broader cross-brand dialogue within the industry, illustrating how collaborations can cross media and product lines. When Diet Coke celebrated its 30th anniversary in 2013, Moss’s close confidant, the designer Marc Jacobs, was closely associated with the brand during that period, adding a layer of personal history to the current creative conversation.
June brought a fresh visual story for the Diet Coke line as Moss posed in a black dress accented with gold chains and complementary accessories that recalled the elegance of Chanel’s spring 1992 couture moment. The styling for the shoot was crafted by Cathy England, a friend and trusted stylist of Moss, who helped translate the mood of a late 90s Diet Coke campaign into a contemporary setting. The look nods to an 11:30 Diet Coke Break advertisement from the 1990s, a period that fans often reference for its bold, promotional energy. The campaign imagery blends retro inspiration with modern simplicity, balancing opulence with everyday accessibility.
Beyond the visuals, the collaboration is described as a celebration of enduring influence and evolving branding. The campaign positions Moss as a living emblem of style, resilience, and adaptability, while Anine Big presents a product narrative anchored in confident, unapologetic aesthetics. The pairing signals a broader industry trend toward wearable glamour, where high-fashion sensibilities meet mass-market storytellin g—an approach that appeals to contemporary audiences who value authenticity and timeless appeal. The campaign materials emphasize Moss’s ability to convey both power and poise, traits that have defined her career across multiple decades.
In close-ups and full-body compositions, Moss embodies a restrained glamour that invites viewers to imagine how the clothing, accessories, and overall mood could translate into real-world style choices. The imagery is intentionally versatile, designed to resonate with fans in both the United States and Canada, where fashion excitement often translates into sustained brand curiosity. The collaboration is framed not only as a showcase of apparel but also as a narrative about enduring partnerships within the fashion ecosystem. Critics and fans alike will be watching to see how the campaign threads Moss’s iconic persona with Anine Big’s evolving design language, and how the campaign materials perform across different media and markets.
Overall, the partnership marks a significant moment for Anine Big, signaling openness to established icons who can bring a legacy of glamour into contemporary campaigns. As Moss continues to influence beauty and fashion discourse, the collaboration with the brand positions her as a timeless touchstone for modern style, while the campaign itself serves as a case study in how classic imagery can be refreshed for today’s audiences. The industry will be watching closely to observe how enduring star power intersects with brand storytelling in this latest venture.