Fashion cycles constantly return, and the recent years have shown how iconic seventies silhouettes—bell-bottoms, platform shoes, and micro minis—resurfaced on runways and streets after decades away. Beyond the clothes, artists from that era also re-emerged, with one figure in particular adapting to the modern media landscape and becoming a recognizable influencer across networks with a fresh face and a new presence on TikTok.
Everything kicked off during the pandemic when a legendary singer stepped back into the social media spotlight as if plucked from a memory archive. Karina, aged 75, began sharing short clips to lift her audience during a challenging period, and the effort resonated widely, drawing in a broad audience across North America and Europe. This revival showcased how enduring fame can blend with contemporary platforms to reach new generations. (citation: RTVE)
Karina captivates audiences with a message of resilience under the banner Wear the Masks
Over two years have passed since her first social posts, and the performer behind Las Flechas del Amor has amassed a substantial following—tallying into the tens of thousands on Instagram. The growing reach encouraged her to consider live performances once again. In a bid to reconnect with audiences, she entered the Benidorm Festival 2023, seeking to reintroduce her music to a global audience and perhaps extend her career into a new era of visibility. Her long association with the song and the stage history of her career remained central as she navigated these channels. (citation: RTVE)
Yet the path was not straightforward. Karina announced her Benidorm Fest 2023 nomination with candor and a playful confidence, highlighting a song that centers on women and shared aspirations. The tone remained characteristic of her public persona—open, bold, and a little provocative—sparking conversation among fans and critics alike. The moment underscored how a veteran artist can leverage nostalgia while asserting a forward-facing role in today’s media landscape. (citation: RTVE)
Belief in the moment and reflections on Eurovision style moments
During a recording, the mood shifted as Karina offered a pointed critique of the event process. She questioned whether the organizers fully understood the artistry of the song, expressing that communications had been lacking and that perceived blandness had affected the reception. The moment captured a fierce, candid voice that fans associate with her long career, and it sparked renewed interest in how songs are selected and presented at major festival events. (citation: RTVE)
Despite the sharp moment, the singer did not retreat. She extended a hopeful invitation to fellow artists, suggesting that collaboration could elevate a track into a worldwide sensation. The idea reflected a pragmatic approach to modern music promotion—build alliances, experiment with arrangements, and trust the creative instincts that have carried a career through decades. (citation: RTVE)
Karina’s emotional message after her appearance at Sálvame MediaFest: a moment of joy and gratitude
The audience reaction was immediate and warm. Followers and European fans flooded Karina with messages of encouragement and appreciation. Comments like, Karina, you deserve to be among the participants, and my friends and I hope to see you on RTVE soon, demonstrated the deep connection she still enjoys. The outpouring underscored a lasting bond between a performer and a fanbase that spans generations and geographies. (citation: RTVE)
Looking ahead, the narrative suggests a future where a Eurovision veteran might again take the Benidorm Fest stage, delivering a performance that blends nostalgia with contemporary storytelling. The enthusiasm around Karina’s journey reflects how a single artist can continue to influence festival culture long after their initial splash. (citation: RTVE)