Jeon Jungkook, a member of the South Korean group BTS, has been named a Calvin Klein ambassador. This update, reported by WWD, marks a notable collaboration between Jungkook and the iconic fashion house.
The announcement reveals two distinct Calvin Klein lines will be showcased: jeans and underwear. Jungkook is set to debut as a Calvin Klein ambassador in Jungkook’s Spring 2023 campaign, embodying a 90s-inspired aesthetic with straight-leg denim, a roomy denim shirt, an oversized denim jacket, and a relaxed tee. The visuals aim to fuse classic streetwear with modern minimalism, reflecting the brand’s enduring connection to youthful energy and accessibility.
Brand Marketing Director Jonathan Bottomley expressed pride in the partnership, noting that Jungkook is among the world’s most influential artists whose work and values resonate across cultures. He connects with audiences globally through music and style, making him a natural fit for Calvin Klein’s timeless yet forward-looking image. The collaboration is described as a celebration of authentic creativity and cross-cultural appeal, reinforcing the brand’s commitment to talent that transcends borders.
Jungkook himself has long admired Calvin Klein, sharing in multiple interviews that the brand’s clean lines and confident silhouettes align with his personal style. The partnership is presented as a mutual fit, built on shared aesthetics and a belief in fashion as a form of self-expression that travels well from Seoul to Toronto, New York, and beyond.
Earlier reports note that BTS member J-Hope has also appeared in a high-profile campaign, signaling a broader trend of K-pop artists partnering with luxury houses to extend their global reach. This ongoing cross-pollination between music, fashion, and ready-to-wear campaigns continues to redefine how brands engage with international audiences. The Calvin Klein announcement adds a contemporary chapter to that evolving story, inviting fans and shoppers to experience the range through Jungkook’s distinctive style and presence. [citation attribution: WWD]