A new fall/winter campaign from Calvin Klein centers on Euphoria standout Alexa Demi, marking a high-profile chapter in the brand’s fashion storytelling. The campaign showcases Demi alongside global icons Kendall Jenner and Jung Kook, underscoring Calvin Klein’s continued appeal across generations and styles. Demi’s presence amplifies the label’s voice for the season, illustrating how classic underwear silhouettes can be styled for contemporary impact and confidence.
In the visuals, Demi explores a spectrum of underwear sets, each chosen to highlight the balance between refinement and edge. The looks blend sheer, elegant elements with stronger, more assertive shapes, a combination she describes as both empowering and emotionally resonant. Demi conveys that when personal style aligns with what one feels in the body, it can frame how clothing is worn and how a story is told through fashion. The campaign reflects this philosophy by pairing delicate fabrics with bold lines, inviting viewers to consider how fabric and form can influence mood and posture.
Speaking about her collaboration with Calvin Klein, Demi explains that style isn’t just about appearance—it’s an experience that communicates emotion. She emphasizes listening to one’s body and feeling what the wardrobe can express in that moment. The result is a collection that feels both timeless and contemporary, designed to empower individuals to present themselves with clarity and confidence.
The creative direction of the shoot places Demi in settings that emphasize candid, authentic moments rather than highly staged glamour. This approach aligns with her broader fashion ethos, which values comfort alongside visual impact. The campaign’s storytelling focuses on how clothing can act as a tool for self-assurance, inviting wearers to move freely while making a statement about personal taste and strength.
Beyond the visuals, the campaign is tied to conversations about body image, empowerment, and the evolving role of ambassadors in luxury fashion. Demi’s involvement highlights how contemporary campaigns aim to reflect real, diverse experiences while maintaining the glossy polish that brand campaigns are known for. The collaboration with Jenner and Jung Kook brings together a cross-section of audiences and fan bases, illustrating Calvin Klein’s strategy of pairing influential personalities to broaden reach and resonance for the season.
Rumors and discussions about the relationships between brand houses and their ambassadors often surface in fashion circles. In contrast, this campaign presents a focused narrative about self-expression, style evolution, and the personal meaning behind choosing a look. Demi’s reflections on the process emphasize a balance between elegance and strength, a theme that resonates across the entire lineup and contributes to a cohesive, forward-looking message for Calvin Klein’s fall/winter collection.
Overall, the campaign positions Alexa Demi as a central figure in a story about modern confidence. Her collaboration with prominent peers, the emphasis on emotionally informed fashion choices, and the blend of delicate and assertive silhouettes all work together to create a relatable yet aspirational image. This approach reinforces Calvin Klein’s reputation for designing pieces that empower wearers to feel comfortable, stylish, and ready to take on the season with assurance.