French label Jacquemus and Danish textile house Tekla have unveiled a promotional video announcing their inaugural collaboration, titled In the bed with. The clip was released across the brands’ social media channels to meet fans where they are most active.
The collection promises a unisex range that blends comfort and contemporary style, including pajamas, shorts, bras, bathrobes, towels, and bedding pieces. While sales have not yet begun, December is shaping up to be a busy month for the fashion and home categories. On December 5, a pink collaboration with Nike will be introduced, followed by Jacquemus founder Simon Porte Jacquemus presenting La Raphia on December 12. The venue for the Paris showcase has not been disclosed. December 13 will see the anticipated release of a new Le Bisou bag, and on December 25 Simon Porte has teased a secret Christmas surprise for fans and collectors. The month is expected to deliver multiple moments that blend fashion and lifestyle across categories and geographies, with a strong emphasis on experiential reveals and product drops that connect apparel with home aesthetics. (Source: Brand communications and brand calendars)
Earlier news noted the opening of a new Jacquemus boutique in Paris, featuring a popcorn machine as a playful nod to the La Papier show. The store design merges sculpture-inspired elements with bold mirrors and rounded forms, including plaster shelves reminiscent of Giacometti and circular mirrors inspired by Pierre Cardin, underscoring Jacquemus fascination with sculptural retail environments and retro-futurist vibes. (Source: Brand coverage and store features)