Jacquemus unveils its 2023 collection with signature theatrical flair
French designer Simon Porte Jacquemus introduced the brand’s highly anticipated 2023 collection in a wave of striking imagery and bold storytelling. The presentation material was shared across social platforms, highlighting the brand’s eye for cinema-like visuals and fashion as spectacle. The photos leaned into metallic finishes for the bags, giving accessories a futuristic edge while keeping the label’s playful attitude intact. In a twist of staging, a model from the collection appeared on multiple freezer shelves in the campaign imagery, with motion and weather elements amplifying the chill as the products seemed to shiver in the frosty setting. This choice underscored Jacquemus’s ability to blend luxury with everyday domestic spaces, turning the ordinary into a runway narrative. (Source: Jacquemus campaign)
The house is known for extravagant campaigns that frequently involve high-profile collaborators. One installment introduced a beach oasis named Your First Beach in Saint-Tropez, where striped yellow loungers, sun umbrellas, decorative surfboards, and the boutique’s latest looks created a scene of sun-drenched leisure mixed with fashion spectacle. The concept extends beyond mere clothes, inviting shoppers to experience a mood and lifestyle that accompany the season’s wardrobe. The boutique itself showcases the newest accessories and garments from the collection, inviting visitors to immerse in the world Jacquemus curates. (Source: Jacquemus campaign)
A late June show brought the new collection to Versailles, with model Gigi Hadid delivering a memorable appearance in a nude-toned mini dress paired with a sparkling white top. The event highlighted a balletcore influence and Marie Antoinette-era silhouettes, drawing on historical references reimagined for contemporary taste. The lineup featured nude lace dresses, tutu-inspired skirts, multiple versions of tops, and delicate lace knee socks, all aimed at creating a cohesive, romantic mood that still feels modern. (Source: Jacquemus campaign)
On the runway, the designer also drew inspiration from the style iconography of Princess Diana. The collection included pieces that echoed regal jewelry and a refined sense of drama, such as a sapphire pearl necklace paired with a black polka dot dress-like ensemble. These elements helped reinforce Jacquemus’s penchant for narrative depth, bridging royal aesthetics with everyday wear in a way that feels fresh and wearable. (Source: Jacquemus campaign)
Earlier appearances by Hadid featured bold, enigmatic imagery set in natural, forest-adjacent spaces, reinforcing the brand’s love of unusual backdrops that amplify the clothing’s character. The recurring theme across campaigns remains a confident, unafraid attitude toward fashion storytelling, where location, lighting, and styling work in concert to elevate the collection beyond the mere fabrics and cuts. (Source: Jacquemus campaign)