The French fashion label Jacquemus has consistently drawn attention by pairing its collections with high-profile personalities, and one recent collaboration added another layer to that strategy. Actress Kristin Davis, known for her work in television and her enduring public profile, became the face of a fresh Jacquemus advertising campaign. The partnership was showcased on the brand’s Instagram feed, a platform owned by Meta. The choice of platform aligns with Jacquemus’s aim to reach a broad, modern audience where fashion and lifestyle content circulate rapidly.
The advertisement centers on Kristin Davis as she interacts with a sequence of gift boxes, a playful setup that highlights the brand’s giftable, gift-for-yourself aesthetic. In one moment, she is seen wearing a gray sweater; the actor decides to fold, iron, and casually drape the garment over her shoulders. The styling is deliberately understated, with a nude makeup look and softly illuminated hair that keeps the focus on the clothing and the accessory choices. The energy of the spot blends spontaneity with a sense of refined ease, mirroring Jacquemus’s signature blend of Parisian chic and approachable luxury.
Jacquemus has a habit of staging memorable, sometimes whimsical campaigns that generate conversation beyond the product shots themselves. Earlier efforts included a summer activation that invited consumers to experience a personal seaside moment in Saint-Tropez. The brand installed striped yellow sun loungers, umbrellas, and decorative surfboards to evoke a carefree, sun-drenched vacation mood. Visitors could explore the boutique and discover items from the newest collection, turning a shopping trip into a small, immersive event. The approach underscores Jacquemus’s emphasis on experiential marketing and the emotional resonance of fashion, rather than merely presenting clothing in isolation.
At the close of June, the fashion world shifted its gaze to a major presentation of Jacquemus’s latest collection, staged at the opulent settings of Versailles. The show delivered a distinctly elevated atmosphere, with model Gigi Hadid modeling a look that combined a tight mini dress with a snowy white top. The collection’s overarching theme leaned into balletcore aesthetics and Marie Antoinette-inspired silhouettes, a pairing that nods to historical grandeur while remaining firmly contemporary. Models wore lace dresses in multiple iterations, alongside tutu-inspired skirts, delicate lace tops, and lacy knee socks. The choreography of fabrics and shapes created a visual narrative that balanced romanticism with modern tailoring, a hallmark of the label’s runway storytelling.
In the broader discussion about appearances in fashion media, Kristin Davis has also spoken publicly on the topic of ageism. Her remarks reflect a growing conversation about how age is perceived in entertainment and fashion, and how brands navigate the balance between timeless appeal and evolving beauty standards. The dialogue surrounding age and style concerns continues to influence casting choices, campaign concepts, and the way campaigns frame their narratives across different markets. Jacquemus’s ongoing collaborations with established stars and fresh faces alike illustrate a willingness to experiment with representation while maintaining a distinct, recognizable voice for the brand. Davis’s involvement adds another dimension to Jacquemus’s repertoire of signature moments that blend star power with the brand’s playful, luxurious spirit.